Volkswagen is putting its Tesla Robotaxi rival through its paces in Wolfsburg, Germany, where the self-driving Gen.Urban research vehicle is now driving autonomously in real urban traffic – without a steering wheel or pedals!
VW’s Gen.Urban research project sets out to explore how passengers experience riding in a self-driving vehicle on real roads, among real drivers, and without a traditional steering wheel or pedals, and what those requirements might mean for future vehicle concepts.
Some of the key questions VW is asking include:
- How do people spend their time in a self-driving vehicle?
- Which digital features best support work, entertainment, or relaxation?
- How should interaction between the vehicle and passengers be designed, particularly for older people or children?
- Most importantly: Do people feel comfortable?
“The technology for autonomous driving is making rapid progress,” explains Dr. Nikolai Ardey, Head of Volkswagen Group Innovation. “With our Gen.Urban research vehicle, we want to understand exactly how passengers experience autonomous driving. Because: The key to a positive customer experience is to build trust – through meaningful interaction, a relaxed atmosphere, and intelligent assistance systems that respond precisely to the needs of passengers. Ultimately, technology should fit people, not the other way around. We will benefit from these insights across the entire Group in the long term.”
Not QUITE fully autonomous
It’s important to note here that, while Volkswagen designed the Gen.Urban without a steering wheel or pedals, the vehicles participating in these test have a trained safety driver monitoring the vehicle from the passenger seat, ready to step in to control the vehicle using a specially developed control panel with a joystick – which means we’re still a long way from the 2022 Volkswagen Gen.Travel concept (above).
Even so, Volkswagen’s autonomous driving efforts have been in public testing phases since at least 2023, when the company unveiled a fleet of ten specially modified VW.Buzz AD electric vans. Tests with those vans have gone well enough, at least, to lead Volkswagen to announce plans for large-scale production.
Top comment by Glitter Guru
I'm skeptical of these startup autonomous brands, especially ones with target launches to please investors. It took Alphabet 20 years to get Waymo where it is today, and that's at a cautious pace to prioritize safety above all else. How do these companies, even OEMs like VW, plan to catch up while delivering the same quality as Waymo? I wish them the best but I won't be putting loved ones in anything but a waymo for the foreseeable future....
The current test phase is limited to Volkswagen Group employees as riders, and is planned for a period of several weeks. If results are satisfactory, VW could expand its rider base by the end of Q1.
SOURCE | IMAGES: Volkswagen.
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