Here’s our first look at the ultra-luxury Genesis GV90 spotted in public [Video]

The upcoming flagship Genesis GV90 is set to shake up the ultra-luxury market. Ahead of its official debut, we are finally getting a look at the larger electric SUV. The Genesis GV90 was spotted in South Korea for the first time, revealing its “massive” size. Check it out below.

Genesis GV90 spotted in public for the first time

Genesis has quickly built a name for itself after it became an independent luxury brand from its parent company, Hyundai.

The brand currently offers three all-electric vehicles: the GV60, Electrified G80, and Electrified GV70 SUV. This year, all three are getting significant updates with more range, a redesigned interior, and even more luxury. Meanwhile, the luxury brand has even bigger plans, with new vehicles arriving soon.

Genesis is preparing to launch a new full-size electric SUV that’s expected to rival ultra-luxury models like the Mercedes-Benz GLS Class and Bentley Bentayga.

We got a sneak peek of the new SUV after Genesis revealed the Neolun concept last March. The larger model features a clean, “reductive” design with its signature two-tone headlamps and Crest grille showcased upfront. The premium SUV even included coach doors, giving it that Rolls Royce-like feel.

Ahead of its arrival, the Genesis GV90 was spotted on a carrier for the first time in South Korea. The pictures from Namcha Cafe (via MotorsJason) reveal the test car, which is believed to be the new Genesis.

Despite the camouflage, you can see the SUV’s massive size in its outline. Even the wheels appear to be unusually large at around 22″.

Genesis will use the flagship electric SUV as a tech beacon as Hyundai scales upwards. The cabin will feature its latest tech and software, including a 24.6″ infotainment screen.

The GV90 will be the first vehicle underpinned by Hyundai’s next-gen “eM” platform. Hyundai’s new EV platform is expected to significantly cut costs with a modular design compared to its current E-GMP, which powers all IONIQ models, many Kia EVs (EV3, EV4, EV5, Ev6, EV9), and the Genesis GV60.

Last November, TheKoreanCarBlog reported that the first GV90 prototypes were spotted outside Hyundai’s R&D center in Korea. Now, we are finally seeing production models out in public.

It’s expected to launch in two trims: a Standard and an “Exclusive” model. The base model is expected to start at around 100 million won, or around $80,000. Meanwhile, the Exclusive trim, which will retain features like coach doors, could cost upwards of 200 million yuan, or around $160,000. The premium version will be limited to just a few models.

Genesis is expected to reveal the GV90 later this year, with mass production scheduled for early 2026. It will be built at Hyundai’s Ulsan EV plant in Korea.

Would you buy the ultra-luxury Genesis GV90 for around $80,000? Or would you opt for the Exclusive trim with coach doors for around $160,000? Let us know your thoughts in the comments.