SUPER73 is back with a major shake-up to its lineup. The Southern California-based electric bike brand has just unveiled its all-new A-Series, a collection of redesigned models that signal a shift toward more practical, commuter-friendly machines while still leaning into the company’s signature moto-inspired styling.
The A-Series marks the brand’s first major overhaul in years, with new frame designs, updated tech, and perhaps most interestingly, a modular battery system that could open the door to more flexible range options.
According to the company, every bike in the A-Series has been redesigned from the ground up, moving beyond the familiar SUPER73 formula while still maintaining the lifestyle-focused identity that helped the brand build its cult following over the last decade.
A new direction for SUPER73
SUPER73 has always lived somewhere between e-bike and electric mini-moto, prioritizing style and fun over traditional cycling norms. What it gave up in proper leg extension, the brand more than made up for in swagger.
But now the A-Series suggests a subtle shift toward practicality.
That starts with sizing, including larger models that better fit longer legged riders and allow for a bit more of a cycling experience, or at least as much as possible while still rocking a classic SUPER73 bench seat.
Instead of the one-size-fits-most approach seen on many previous SUPER73 models, the A-Series offers three distinct seat height platforms: 27-inch, 30-inch, and 33-inch. It’s a bold move that triples the company’s SKUs but should make the bikes more accessible to a wider range of riders, from shorter commuters to taller riders who often felt cramped on previous models. All versions come on a classic hardtail mini-bike-styled frame with front suspension.
The lineup split across these platforms carries the following prices for each model:
- MZFT (27”) – the most compact option, starting at $1,995
- M1D (30”) – a mid-size platform starting at $2,495
- B1G (33”) – the largest option, starting at $2,595
Each model also gets a higher-spec Special Edition (SE) version with upgrades like larger batteries, adjustable front suspension, and updated digital displays.
Prices for the SE versions range up to $2,995, pushing the lineup to the higher end of the mid-tier e-bike pricing bracket without going fully into premium pricing territory.
Modular batteries and built-in storage
One of the more interesting additions is the introduction of a secondary, modular battery system across the A-Series. We first saw this concept debut late last year on the new SUPER73 MZFT line, and it appears to be a strategy that the brand is sticking to.
The GEN2 SUPER73 modular battery is built on a 52V platform and offers 520 Wh per pack, allowing a bike with two batteries to just clear the 1 kWh mark – fairly high capacity for anything with pedals. The batteries weigh 8 lb (3.6 kg) each, so they’re not a lightweight addition, but doubling the range of the bike could be worth it.
The idea isn’t revolutionary, that riders can add extra battery capacity depending on their needs. But the benefits are real, letting shorter-distance riders save money or longer-distance riders add spare batteries to push out even further. That could make these bikes more versatile for commuting, especially for riders who want to extend range without committing to a permanently larger and heavier battery every day.
The bikes also feature integrated storage solutions, another nod toward real-world usability that goes beyond the brand’s earlier focus on pure aesthetics.
Still very much SUPER73
Despite the practical upgrades, SUPER73 isn’t abandoning its roots.
The A-Series keeps the brand’s unmistakable design language – chunky frames, moto-style seating, and bold colorways that lean more toward streetwear culture than traditional cycling.
SUPER73 CEO Travis Erwin framed the launch as both a reflection on the company’s past and a statement about its future.
“The A-Series is the distillation of a decade of fierce individualism into a community-driven movement,” he said, positioning the new lineup as a continuation of the brand’s identity rather than a departure. “As SUPER73 approaches ten years of innovation, this next evolution reasserts our brand as the true original in electric mobility. Each model in this new rollout has been crafted as a reflection of years of unapologetic expansion and experimentation, in an effort to resonate with those who strive to do the same.”
That identity has been a big part of SUPER73’s success. Since launching in 2016, the company has grown into one of the most recognizable names in the e-bike space, with a customer base that includes celebrities, athletes, and a large community of urban riders. At the same time though, that recognition has also come with notoriety and extra scrutiny, which led to crackdowns that forced the brand to stick to the rules of e-bike regulations, such as limiting their bikes to 20 mph (32 km/h), even while other e-bike brands that weren’t finding themselves under the microscope were pushing higher speeds on throttle e-bikes, state laws be damned.
Electrek’s Take
Reading between the lines, the A-Series feels like SUPER73 acknowledging something the broader e-bike industry has already figured out: commuters are a huge part of the market.
But instead of pivoting to traditional commuter bikes, SUPER73 is trying to bring commuters into its world.
Lower and higher seat heights to better fit a range of riders, optional extended range, integrated storage, and updated displays all point toward daily usability. At the same time, the bikes still look like something you’d want to ride just for fun, not just to get from point A to point B.
SUPER73 has always been more about vibe than spec sheets. Riders didn’t flock to the brand because it had the best watt-per-dollar ratio or the best components; they came for the lifestyle. And to be fair, that worked incredibly well for them as the brand grew. But as more competition flooded the market and newer riders became more price sensitive, it felt like SUPER73 lost something over the past few years. And this could be the brand’s biggest shot yet to take it back.
The addition of multiple frame sizes alone is a big deal. One of the biggest criticisms of SUPER73 bikes has always been fit, and this directly addresses that.
The modular battery concept is also interesting, especially if it’s executed well. Range anxiety is real for commuters, and giving riders the option to expand capacity without redesigning the entire bike is a smart move.
What will matter most, though, is whether SUPER73 can maintain its brand identity while making these bikes genuinely more practical. And since the prices are still significantly higher than other brands with ostensibly similar performance – at least on paper – there’s still a certain amount of buying into the branding that will be required for SUPER73’s new launch to be a success.
If they can pull that off, the A-Series could end up going past a redesign and becoming the moment SUPER73 finally bridges the gap between lifestyle e-bikes and everyday transportation. But that’s still a big “if.”
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