The Honda Prologue EV will live on, at least for now

After canceling plans to launch three new EVs in the US this year, Honda said the Prologue will remain in its lineup, at least for now.

Is Honda canceling the Prologue EV?

Honda became the latest major automaker to drastically scale back electric vehicle plans. The Japanese automaker announced on Thursday that it’s scrapping plans to launch three new EVs in the US, blaming “the current business environment where the demand for EVs is declining significantly.”

The Honda 0 Series SUV and sedan (Saloon), and the Acura RSX were scheduled to go into production later this year at its new EV Hub in Ohio.

Unlike the Prologue, which shares GM’s Ultium Platform with the Chevy Equinox EV, Honda’s 0 Series was set to be underpinned by its in-house EV platform and software.

Honda said the sudden shift in EV plans was “due to several factors, including the easing of fossil fuel regulations and revisions to EV incentives” by the Trump administration.

While the 0 Series SUV and Saloon, and Acura RSX have officially been canceled, the Prologue will remain on sale, but for how long remains unclear.

A Honda spokesperson told Motor1 that “the Prologue remains in our lineup.” Although it’s not exactly a confirmation that the electric SUV will stick around much longer, rumors have been surfacing for months that Honda was canceling the Prologue, too.

After production of the Acura ZDX, also built on GM’s Ultium platform, ended in September, AutoForecast Solutions’ Sam Fiorani said the Honda Prologue EV would follow later this year, while an Automotive News report said it would happen in December. The company spokesperson said, “The Automotive News article is based purely on speculation.”

Honda’s restructuring costs globally could reach 2.5 trillion yen ($15.7 billion), the company warned, marking its first annual loss in nearly 70 years.

The Japanese automaker said that US tariffs and intensifying competition in Asia are impacting profits, admitting it was “unable to deliver products that offer value for money better than that of newer EV manufacturers, resulting in a decline in competitiveness.”

Electrek’s Take

The Honda Prologue was among the top-selling EVs in the US last year, ranking sixth behind the Tesla Model Y, Model 3, Chevy Equinox EV, Ford Mustang Mach-E, and Hyundai IONIQ 5, but how long can Honda keep leaning on GM’s Ultium platform?

The 0 Series was expected to be a cornerstone of Honda’s electrification strategy in the US, with its self-developed EV platform.

Several automakers, including Rivian, Lucid, BMW, Toyota, and Ford, are launching dedicated software-defined EV platforms designed to cut costs and improve efficiency.

Honda sold just 1,067 Prologues last month, 63% fewer than the nearly 3,000 in February 2025. It’s also considerably less than rivals like the Hyundai IONIQ 5, which sold 3,329 units in February, up 33% from the prior year.

Even Toyota is launching four new electric SUVs in the US this year. What’s Honda’s next move? We’ll likely find out soon. In the meantime, Honda is shifting its focus back to hybrids, which will likely be even more costly while setting it further behind in the long run.

With more competition arriving and sales down, Honda is offering up to $8,000 in sales credit discounts on 2026 Prologues, with leases starting at $269 a month. If you’re interested, you can use the link here to see local offers or book a test drive.