Dreame, a Chinese company known for making robot vacuums, just announced an 1,876hp EV supercar which it says is “engineered for records.”
The Consumer Electronics Show is up and running in Las Vegas, Nevada, with lots of announcements from the world of tech, AI and EVs.
We’ve seen plenty of interesting announcements in the past, even ones that we didn’t expect. For example, when Sony announced its EV effort in 2020, we were somewhat skeptical, but every year since then it’s gotten a little more real.
But that was in 2020, before China had really scaled up its EV industry. Since then, we’ve seen some even-more-wild announcements, like the concept that Xiaomi, a smartphone maker, would make an EV. That sounded ludicrous, then Xiaomi set all kinds of records and sold hundreds of thousands of cars (quickly), with half a million planned this year.
So, maybe it’s not so crazy for a consumer electronics company to get into EVs after all.
And now we have the latest entry in that category: Dreame.
Dreame started off by making robot vacuums, but has expanded into other home appliances like hair dryers, air purifiers, and cordless vacuum cleaners.
But this is the first product that really breaks out of its previous mold: a mega-powerful hypercar.
The introduction has been rumored for months now, with original teaser images suggesting a car that looked near-identical to a Bugatti Veyron, and more recent teasers suggesting similarity to the Bugatti Mistral.
Well, Dreame officially took the veil off the car today, and has parked it right in front of its booth at CES, looking just like last week’s teaser images, and highly reminiscent of modern hypercars from European brands like Bugatti, Lotus and Ferrari.
While there’s no interior on the concept model yet, the exterior shows a low-slung four-door with an aggressive look and a large wing and diffuser at the rear. Though, notably, the car also doesn’t have exterior door handles – perhaps this is because it’s a concept, because that’s about to be illegal in China.
Dreame is calling the car the “Kosmera Nebula 1,” and claims some absurd spec lines, on par with the most powerful electric hypercars coming out of China (the Xiaomi SU7 Ultra and BYD Yangwang U9) and Europe (Taycan Turbo GT, Rimac Nevera R).
Dreame says the car will have 1,876 horsepower from four electric motors and be capable of bursting from 0-62mph in 1.8 seconds. The car reportedly has active aerodynamics, adding another performance benefit.
The company explicitly says that its goal is to make the “world’s fastest car” – not just the world’s fastest electric car. That’s going to be a tall order with that list of other cars above, but the car certainly looks like it could be within reach of that.
Beyond that, we don’t have a lot of details yet about the Kosmera Nebula 1. But Dreame reportedly wants to enter production in 2027 – an absurdly quick timeline, and one which would be totally unbelievable… for a Western automaker. Given what we’ve seen with Xiaomi, it seems more believable that a Chinese electronics maker can go from concept to production in under 2 years, but we’ll have to wait and see (in fact, Xiaomi owns part of Dreame, so Dreame may be able to leverage some of Xiaomi’s expertise in coming to market quickly).
Dreame also announced that it plans to produce the car outside Berlin, not far from Tesla’s Berlin gigafactory. It’s partnering with French banking giant BNP Paribas to make that factory happen.
But Dreame reportedly doesn’t just plan this one single car.
Top comment by Philip234
Between Xiaomi and Foxconn and now this, it is looking increasingly sad that Apple with all of its billions could not deliver a competitive EV.
It says Kosmera will be family of vehicles, and released new teaser images of similar sporty-looking EVs in its marketing material.
Dreame had previously released another teaser image of a Rolls Royce-style luxury SUV, though that one looks nearly identical to the Rolls Royce Cullinan, similar to how it’s first teaser renders for the Nebula 1 looked identical to the Veyron. So we wouldn’t be surprised if the look of a potential SUV changes before we see or hear any more about it.
That said, this isn’t the first time we’ve seen a vacuum cleaner maker get into electric cars. Dyson claimed it was working on an EV last decade, but ended up canceling the project in 2019. But it’s a very different world today, especially with the growth of the Chinese EV industry, so we’ll see if this vacuum company goes the way of the other vacuum company or not.
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