Like a 90s “gifted” kid that was supposed to be a lot of things, the electric Jeep Wagoneer S was supposed to be sporty, luxurious, and appeal to a whole new Jeep buyer. Despite being a decent vehicle, it never really found its place — but now that Jeep is offering nearly $17,000 off select models, it might be time to give the go-fast Wagoneer S a second look.
Whether we’re talking about Mercedes-Benz, Cerberus, Fiat, or even Enzo Ferrari, there have been no shortage of corporate outsiders have labeled Jeep as a potentially premium brand that could, “if managed properly,” command luxury-level prices all over the globe. That hasn’t happened, and Stellantis is just the latest in a long line of companies to sink massive capital into the brand only to realize that people will not, in fact, spend Mercedes money on a Jeep.
“Stellantis bet big on electric versions of iconic American brands like Jeep and Dodge, but consumers aren’t buying the premise,” wrote CDG’s Marcus Amick, back in June. “(Stellantis’ dealer body) is now stuck with expensive EVs that need huge discounts to move, eating into already thin margins while competitors focus on [more] profitable gas-powered vehicles.”
To get its prices back in line with the market’s expectations, Jeep is slashing prices with lots of cash on the hood. That includes a hefty $15,250 incentive on select Wagoneer S trims listed as a “2025 National EV Credit Select Inventory Retail Bonus Cash” offer by Greenville Chrysler in Greenville, Texas — which seems like it would be stackable with $1,500 in National Stellantis Loyalty Retail Bonus Cash as well, for a total of $16,750 in incentives before any additional dealer discounts come into play.
All of which is to say: if you’ve found yourself drawn to the Jeep Wagoneer S, but couldn’t quite stomach the $70,000+ window stickers, you might want to check in with your local Jeep dealer and see how you feel about it at a JCPenneys-like 30% off!
Original content from Electrek.
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