The man behind Jaguar’s radical new EV design, Gerry McGovern, was reportedly fired this week and “escorted out of the office.”
Jaguar design boss who led controversial EV was fired
After unveiling the Type 00 last year, an ultra-luxury two-door EV concept, and what Jaguar claimed to be a preview of its new design, the struggling British automaker almost broke the internet.
The radical, chunky-looking concept came under heavy fire online with comparisons to the Pink Panther and Barbie’s dream car.
Even Tesla’s CEO, Elon Musk, and EV maker Lucid Motors poked fun at the controversial concept. Musk responded to Jaguar’s post on X last year, “Do you sell cars?” mocking its bold attempt at a rebrand.
Jaguar describes the Type 00 as “an indicator of design philosophy and intent for the coming new vehicles.” The concept not only looks like it was created with Grok or some other AI, but it’s also expected to be pretty pricey.
During an interview with The Sunday Times last year, former CEO Adrian Mardell said Jaguar’s new luxury EV lineup would likely be priced around £150,000, or nearly $200,000.
According to sources from inside the company, Jaguar’s chief creative officer, Gerry McGovern, was fired on Monday.
The sources told Autocar and Autocar India that McGovern was “escorted out of the office” and that his position was eliminated immediately.
Top comment by mario drapeau
Poor performance might get you fired, but not escorted out of office. There is probably something else beside approving a weird car design.
When asked for more details, a JLR spokesperson responded, “No comment,” while Tata Motors has yet to respond.
The sudden news comes just a week after PB Balaji, former Tata Motors’ CFO, took over as Jaguar Land Rover CEO amid the company’s struggling efforts to turn things around.
McGovern’s departure after 21 years at JLR signals that bigger changes are coming for the ailing British luxury brand.
The first model from Jag’s new EV lineup was expected to be an electric four-door GT, set for production in mid-2026, followed by at least two more luxury EVs. With McGovern out, those plans will likely change. We’ll keep you updated with the latest.
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