Car brands like Volvo, Mercedes-Benz, and Tesla have built up solid reputations for safety, but their ultra-safe vehicles often come with a premium price tag. The good news for car buyers looking for a deal, but still prize safety, is that there’s an all-electric Hyundai for under $40K that scores top marks on the IIHS’ toughest new safety tests.
SKIP THE STORY: take me to the deals.
Last Februray, the Insurance Institute for Highway Safety (IIHS) established new benchmark criteria that included stricter side-impact and moderate overlap crash safety standards, improved safety for back seat passengers, and a stronger emphasis on pedestrian detection in low light.
“We followed the tougher requirements we introduced last year with another major update to the award criteria,” explains IIHS President David Harkey. “(The 2024) winners are true standouts, offering the highest level of protection for both vehicle occupants and other vulnerable road users.”
The Insurance Institute for Highway Safety is making it harder to earn its Top Safety Pick and Top Safety Pick+ awards from 2024, challenging manufacturers to offer better protection for back seat passengers and improve their pedestrian crash avoidance systems.
We’ve covered a few of the standout performers already over the past year-plus since the new safety standards were awarded, including the Rivian R1T (the only electric pickup to earn the coveted Top Safety Pick+ award), Audi Q6 e-tron, and the Tesla Model Y … but what we haven’t written about was the fact that the Hyundai IONIQ 6 was the only electric sedan to get a Top Safety Pick+, as well.
Why it matters, now

With the average transaction price of a new car at $48,907 and the looming demise of the $7,500 Federal tax credit accelerating demand for EVs (even for those that may not qualify), new EV buyers looking for a dependable commuter with long-range chops, ultra-fast charging capabilities, and the latest infotainment tech for under $40,000 have precious few options. And, if that Top Safety Pick+ rating is a must have? They only have one.
The good news is that it’s an excellent option. The 2024 version was named Car and Driver‘s 2023 EV of the Year, and led our own Scooter Doll to ask, “is any other automaker delivering more value in high-tech EVs right now?” and Nigel Evans over at CarBuzz to write, “Comparing the Ioniq 6 to its rivals is also an interesting exercise. For example, the Tesla Model 3 RWD now costs more than $40,000, with questionable interior design and layout and no Top Safety Pick+ from the IIHS. You can’t get the Chevrolet Bolt or Bolt EUV anymore in the budget EV sector, but they also lacked fast-charging capability.”
With up to 342 miles of range from the top-shelf version and 240 miles from the one with an MSRP of $37,850, it’s got plenty of range to keep the range anxious at bay.
Top comment by European Bob
It seems to me that these safety scores are just like when children only study whats on the test.
I don't have any knowledge of the USA tests, but here in Europe some cars are getting very low scores due to the absence of one function or another, usually involving "automatic" sensors and systems such as lane keeping assist.
In reality where I live you have to immediately turn these systems off as they doesn't recognise small country roads and at anytime can hurl you into oncoming traffic because it doesn't think you are in lane.
I've also heard that whilst the Model Y passes the tests very well, you are almost 5 times as likely to die in one than an equivalent SUV of that size. Possibly due to its power, possibly due to FSD, possibly due to the types of people who buy them, who knows.
Regardless of which one you choose, all trims are eligible for $7,500 in Retail Bonus Cash through Labor Day plus dealer discounts (if you can get them) bringing the price down even further, there’s a nonzero chance car buyers will be able to score a 2025 Hyundai IONIQ 6 for a sub-30K transaction price. Other featured deals include 0% interest financing for up to 48 months on any 2025 IONIQ 5 models in dealer inventory for well-qualified buyers, while lease buyers able to get a new SE model for $199/mo. with $3,999 down.
SOURCE | IMAGES: Hyundai, IIHS; via CarBuzz.

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