Rivian (RIVN) is off to a strong start in 2025. The company’s sales surged in February, with the R1S breaking into the top five best-selling EVs in the US. The electric SUV is once again a fan favorite.
Rivian R1S was the fifth top-selling EV in February
Rivian is cementing its status as a true luxury EV brand. After delivering over 51,500 vehicles last year, the company is charging into 2025 with strong momentum.
Although Rivian may not share monthly sales figures, new data from Cox Automotive’s February EV Market Monitor reveals a big win.
According to the report, Rivian’s sales jumped 34% from last February, with over 4,000 vehicles sold. The Rivian R1S was the fifth best-selling EV by sales volume, trailing only the Tesla Model Y, Model 3, Ford Mustang Mach-E, and Honda Prologue.
Tesla’s sales dipped 10%, with the Cybertruck (-32.5%) and Model 3 (-17.5%) seeing the biggest drops from last year. The Model Y held up better, slipping just 3.1%.
In total, 95,692 EVs were sold last month. Although that’s down 5.9% from January, it was the highest volume for the month of February, up 10.5% from last year.
| Rank | Model |
| 1 | Tesla Model Y |
| 2 | Tesla Model 3 |
| 3 | Ford Mustang Mach-E |
| 4 | Honda Prologue |
| 5 | Rivian R1S |
Just this week, the Palo Alto Police Department unveiled the first R1S police cruiser, a big milestone as the electric SUV expands into law enforcement.
Rivian expects deliveries to remain about flat this year at around 46,000 to 51,000. However, it’s not because of less demand. The company is shutting down its Normal, IL manufacturing plant in the second half of the year as it prepares to launch the midsize R2.
Top comment by Gussy23
Given the price point of the R1S over the other four models, this is a bit of an accomplishment. I really hope Rivian is preparer for the kind of demand it is going to see for the R2 and R3.
The company’s CFO, Claire McDonough, confirmed earlier this month that Rivian is “working around the clock” to prepare the facility for R2 production.
We got a sneak peek of it earlier this week as it nears production after CEO RJ Scaringe posted a photo of the R2 body with production dies.
The R2 will open a new market for Rivian, with prices starting at around $45,000, or about half the cost of its current R1S ($77,700) and R1T ( $71,700). Although it will be significantly cheaper, the company promises it won’t be half the vehicle with the “Rivian essence” still included.
After cutting R1S lease prices by over $200 per month in February, the Rivian’s electric SUV may be an even better deal than the Model Y. Will it continue closing the gap this year?
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