A new electric truck will make its debut in Ford’s portfolio next year: the F-150 Lightning Flash. The new all-electric truck features a tech-focused interior and long-range capabilities at what Ford calls “the correct value.”
After discovering a “Flash” trademark filing earlier this year, we suspected Ford was creating something special to go by the name “F-150 Flash.”
Ford confirmed Tuesday that the F-150 Lightning Flash will join the automaker’s electric truck lineup in 2024. With over 100 years of experience building trucks, Ford has learned a thing or two about iterating and improving its truck offering.
One of the most important approaches is to listen to the customer. Ford learned what its customers were looking for and plans to meet the demands.
The electric Flash has a tech-oriented interior, including a 15.5-inch touchscreen, Band & Olufsen sound system, Intelligent Access, and a wireless charging pad.
Ford’s available BlueCruise 1.2 hands-free driving includes lane change assist and in-lane parking.
Addition tech includes Ford’s Tow Tech Package with Pro Trailer Backup Assist, a Power tailgate, a tailgate step with a work surface, and a heat pump to optimize energy use, especially in cold climates.
With an extended-range battery, the 2024 Ford F-150 Flash has 320 miles of EPA-estimated range. The Flash is slated to sit above the XLT trim with several features pulled from both the XLT and Lariat variants.
Ford F-150 Lightning Flash hits the sweet spot
Ford says the F-150 Flash hits the “sweet spot” for customers looking for an electric truck with modern features at the right value.
The new electric truck will start at $69,995, making it eligible for the EV tax credit provided by the IRA. Ford announced earlier this year the F-150 Lightning is eligible for the full $7,500 tax credit while the Mustang Mach-E is eligible for $3,750.
Ford’s MY24 Lightning lineup now includes the Pro, XLT, Flash, Lariat, and Platinum. In early 2024, online orders will begin for the following models.
| 2024 Ford F-150 Lightning trim | Price |
| Pro | $49,995 |
| XLT | $57,495 |
| Flash | $69,995 |
| Lariat | $77,495 |
| Platinum | $89,995 |
All F-150 Lightning trims except the Platinum trim qualify for the EV tax credit. The Platinum exceeds the IRA’s $80,000 threshold.
Ford continues to listen to its customers, releasing unique new electric models like the Mustang Mach-E Rally and limited-edition matte black F-150 Lightning to serve different markets.
The automaker’s Model e EV segment is focusing on improving product offers while adapting to meet customers’ demands. Buyers’ habits are changing as preferences shift toward digital, software-defined experiences.
Here’s the rundown on Ford’s new F-150 Flash electric pickup:
- Extended range battery with 320 EPA-estimated range
- Tech-focused interior with 15.5″ LCD touchscreen, B&O Sound System with HD Radio (includes 8 speakers and subwoofer), wireless charging pad.
- Intelligent Access with Push-Button Start including Approach Detection and SecuriCode Keyless Entry Keypad.
- Two Tech Package including Pro Trailer Backup Assist, Trailer Brake Controller, Smart Hitch, On-Board scales, Smart Trailer Tow Connection, and Trailer Reverse Guidance.
- Power Tailgate
- Tailgate step with Tailgate Work Surface
- Heat pump for optimized energy use
- Available BlueCruise 1.2 with Lane Change Assist and In-Lane Repositioning
- Starting at $69,995
Following a six-week shutdown to retool its Rouge electric vehicle center, Ford says it’s accelerating F-150 Lightning production to relieve backlog.
Top comment by Clint
Ford’s got a big new competitor in the Tesla Cybertruck coming later this year
I never really considered the Cybertruck to be a competitor to any pickup truck. Everyone I know that is considering a CT has never owned a pickup before. The Lightning's goal is to convert ICE pickup owners to electric.
The best part? You can find Ford’s electric Lightning pickup for a great price at a nearby dealer. You can use our link to reach out today.
Electrek’s Take:
Ford’s got a big new competitor in the Tesla Cybertruck coming later this year and early next year so it is good to see them iterating on their already successful F-150 Lightning program to bring in more customers.
The Flash configuration hits right to me, seemingly focusing on all of the techie things and eliminating some of the cruft from the higher end vehicles. The heat pump will be especially welcome to customers in colder climates.
At $62,400 after Federal tax credit and lower after some state credits, this is still a truck that a significant portion of the populace can afford. As electricity almost always costs less than gas, often half or less, the savings over the life of the vehicle will perhaps rival Ford’s cheapest gas F-150s.
FTC: We use income earning auto affiliate links. More.
Comments