Nissan is exploring a mid-size electric pickup truck similar to the Frontier

Nissan is exploring a mid-size electric pickup for US buyers that could look a lot like its current Frontier model.

Nissan may bring a Frontier-like electric pickup to the US

Although Nissan jumped out to an early start with electric vehicles, releasing the Leaf back in 2011, the company has watched its lead slip after taking over a decade to release its second EV.

Nissan finally announced prices for the 2023 Ariya electric crossover, starting at $43,190, after delaying it several times. With the company’s second electric vehicle hitting the market, Nissan looks to bring more production to the United States.

In February, the Japanese automaker announced it would invest $500 million in its Canton Vehicle Assembly plant in Mississippi to transform it into a “center for US production.” The plans include “two all-new, all-electric vehicles.”

Nissan didn’t specify what new EVs will be built, but with the Canton facility primarily manufacturing pickup trucks, one would assume it would be along those lines.

The Nissan Frontier, one of the automaker’s most recognized brands, in particular, is said to be in line for an electric upgrade. Speaking with Automotive News, Nissan advisory board chairman Tyler Slade said:

The Frontier Hardbody has been a part of Nissan’s brand for decades. It’s logical to bring an electric version.

Slade added that dealers are requesting a mid-size pickup, like the frontier, only electric. He said electric pickups offer advantages over gas-powered ones that can save owners money, explaining:

Trucks typically get the worst gas mileage. So, making them electric will reduce operating costs.

Nissan previously said production of the two electric vehicles at the Canton plant is planned to begin in 2025.

Nissan “Surf-Out” electric pickup concept

Electrek’s Take

Top comment by Actually Thoughtful

Liked by 5 people

This would be a huge hit in my household, depending on specs. Ladyfriend has a Toyota Tacoma (the older/smaller one) that is too big, but she really does like the pickup truck, and the 4 wheel drive, which we need a few times a year, but when you need it, you need it. If they can get the range up, and keep the V2G, this could be a huge hit for Nissan. Faster is better.

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Nissan isn’t the only automaker eyeing the smaller electric pickup segment. New reports suggest GM is considering a small electric pickup as part of its under $30K affordable EV portfolio.

The tiny GM pickup is expected to be smaller than the Nissan Frontier with a 4 to 4.5 ft long bed and a futuristic, sporty look.

Nissan’s electric pickup will go head-to-head with mid-size EV trucks like the Rivian R1T and future models from Ford, GM, Hyundai, and others. A smaller, affordable Nissan electric truck would be the right fit for the company’s portfolio, in my opinion, and would help the brand gain needed traction in the EV market.

How do you guys feel about a mid-size electric pickup from Nissan? Let us know in the comments.

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Avatar for Peter Johnson Peter Johnson

Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising