Tesla appears to be trying a bunch of new delivery methods in order to push Model 3 deliveries higher by the end of the quarter.
The automaker now starts ‘immediate deliveries’ of Model 3 on a ‘first come, first served basis’.
It follows our report from yesterday about Tesla holding a massive delivery event at its delivery center in Fremont.
While it was holding the event, Tesla started sending out emails to day-one Model 3 reservation holders about similar opportunities in order markets.
We have received reports from all around the US and in Canada.
Tesla writes in the email:
“We have a limited number of Model 3 Rear-Wheel Drive vehicles on display that are available for immediate delivery.
As a first day reservation holder, you’re invited to take advantage of this opportunity on a first-com, first-served basis.
We will be extending this invitation to addition Model 3 reservation holders on Monday, September 10.”
As we previously reported, Tesla has been producing Model 3 Rear-Wheel Drive vehicles in batches that weren’t custom made for Model 3 buyers, which was the case until now.
They have been trying to match those vehicles to current orders from Model 3 buyers.
But in the case of this new offer sent by email today, it was also sent to several Model 3 reservation holders who have yet to place an order. Those are mainly people waiting for the base $35,000 version with the standard battery pack.
All those new moves come as Tesla is attempting to produce and deliver a record number of vehicles this quarter, especially due to a ramp up in Model 3 production and deliveries.
Tesla has been guiding a production of 50,000 to 55,000 Model 3 vehicles in the third quarter and even more deliveries.
As we reported last month, Tesla has been building a new delivery organization to support the insane workload of Model 3 deliveries.
That new Delivery org seems to be coming up with some pretty aggressive strategies to increase deliveries.
They don’t want to go through scheduling delivery appointments, which as we recently reported can be quite a nightmare, and they instead are pushing this new first-come, first-served system to get those cars to buyers as soon as possible.
I can get why they are doing it to increase deliveries by the end of the quarter, but I can’t see how this doesn’t result in longer delays for some Model 3 buyers waiting for their cars.
How do you feel about this change in strategy? Let us know in the comment section below.