Despite its small size, Norway is becoming an important market for electric vehicles. Many automakers are trying to lock in demand for their upcoming electric cars early.
Porsche is the latest to do it with the Mission E – a full year ahead of its launch.
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Last year, Mercedes, Audi, and Jaguar all turned to Norway to sell their first all-new electric cars coming the next two years.
They’ve requested between 10,000 and 20,000 kroner (~$1,250 and $2,500 USD) for deposits and have claimed to have received thousands of orders.
Now Porshe is doing the same for the Mission E and it is also asking for a deposit of 20,000 kroner.
Here’s the email that they sent to Norwegian who showed interest in the car with the latest dealerships (thanks to Jim Roger Johansen):
Dear Xxxxx Xxxxxxx
You are listed on one of our dealers’ list of stakeholders for the production version of the concept car Porsche Mission E. Based on the great interest, we wish to confirm your purchase intentions through a pre-booking. If you wish to keep your priority in the queue, you will need to make a payment of an advance payment of kr 20,000, – by April 25th.
This is done through the registration page.
On the same page you will find conditions and relevant information about the reservation solution.
You have been assigned a priority code to ensure that you already listed on your reservation list keep your priority space in the queue. The code is personal and linked to your email address.
Your code is: xxxxxxx
Thank you for your interest in Porsche! Should you be wondering, contact your preferred Porsche Center. Contact information can be found on porsche.no
The concept car is mentioned here.
If you do not want to make a reservation but will be kept up to date with news around the model, you can register here.
With best regards,
While they’ve started taking reservations with deposit, Porsche hasn’t confirmed the actual price of the vehicle – though the deposit is refundable in case buyers are not happy with the final pricing.
Previous unconfirmed reports suggests that the Porsche Mission E will start at ~$75,000 with three different performance trims – making the vehicle competitive with the Tesla Model S’ current pricing structure.
Luxury and supercar makers have used the reservation list model for a while now, but it could certainly be argued that Tesla popularized it for the electric vehicles – especially with Model 3, which was kind of a first for a mass market electric vehicle.
Tesla’s approach to open its vehicles for reservations years ahead of production has proved useful to show demand for electric vehicles.
Now it’s fun to see several legacy automakers do the same in Norway, which undoubtedly is the best example of a market for the future of the auto industry.