Porsche is working hard to sell its electric transformation to its motorhead fans

Despite the fact that Porsche still doesn’t have an all-electric vehicle on the market, the German automaker made it clear that they are all-in on the electrification of their lineup.

Now, they are working hard to sell this electric transformation to their motorhead fans ahead of the release of their first all-electric car.

Over the last few weeks, the company has been releasing a bunch of interviews with executives in charge of the programs related to electrification and statements about their accelerated effort to bring EVs to market.

Today, they also released a long essay about how electric powertrains offer several advantages over internal combustion engines – something you would have never thought could have come out of Porsche just a few years ago.

If you are already an EV enthusiast, it’s nothing you’ve never heard before, but the fact that it is coming out of Porsche, it could convince a few diehard motorheads that going electric is not a bad idea.

Here are a few of my favorite parts from the post:

“Switch on and enjoy the silence – undoubtedly one of the attractions of electric powertrains. Manufacturers must do more, however, in particular those whose customers have become accustomed – after decades of combustion engine optimisation – to demanding the best. Their electric powertrains must guarantee the highest possible driving performance over long periods of time. Any manufacturer that masters this challenge will create a long-lasting buzz among customers – thanks to the strengths of the electric powertrain.

In principle, the electric powertrain has one huge advantage in terms of driving dynamics: Since its power can potentially be delivered immediately thanks to force-locking, the torque can be transferred to the wheels with only a short delay. This means that even small cars or compact vehicles can produce more powerful acceleration than their conventionally powered siblings.”

“When used correctly, electric motors allow not only rapid propulsion but also special cornering dynamics: since the individual axles can always harness the full power of the motors, the all-wheel drive is supremely variable, and also allows tailored power distribution via the motors to the individual wheels depending on the driving situation. Torque vectoring with a continuously available full flow of power – a decisive advantage in terms of safety and sportiness, made possible by the best electric powertrains.”

“One of the reasons why the combustion engine won out against the electric powertrain at the start of last century was because the fuel was readily available everywhere, as well as being lightweight and easy to use. One tank of fuel also gets you a long way. Thanks to new technical solutions, however, these advantages will no longer remain the exclusive preserve of diesel and petrol engines – they will also be enjoyed by owners of e-vehicles. Future technologies may also mean that drivers can recharge their vehicles on the go without even noticing.”

You can read the full post on Porsche’s media website.

Electrek’s Take

It’s clear to me that Porsche is laying the groundwork for the introduction of their first all-electric vehicle, the Mission E, and future models coming after 2019.

They want to make sure that longtime Porsche fans know that it doesn’t mean they are straying away from the top performance that they have been known for through their sports car programs.

If you ever encounter motorheads who don’t believe in electric vehicles, it might not be a bad idea to share this blog post from Porsche with them.

Porsche plans for 50% of its production to be electric within 6 years, which is more aggressive than any other major automaker, and they are talking about all-electric instead of just plug-ins.

It’s still not enough in my opinion, but they get points for being more ambitious than most other established automakers out there.