Tesla Model 3 promotional material is fairly rare since Tesla CEO Elon Musk insists that the automaker is “anti-selling” the vehicle since having received around 400,000 reservations for it during the first few months after the unveiling.
Instead, the company tries to convince people showing interest in the Model 3 to choose the Model S since it’s currently available while pre-ordering a Model 3 right now would result in a late 2018 delivery at best because the first year of production is basically sold out.
Nonetheless, it looks like Tesla is now marketing the vehicle at its retail locations in certain markets with a new promotional video.
Tesla released two promo videos when first introducing the car in March 2016. They accepted to give Motor Trend access for a photoshoot with the car at the Gigafactory right after the unveiling, but aside for a few outings at unrelated Tesla events, that was the extent of Tesla’s promotion of the Model 3.
The next big event that should launch Tesla’s more active promotion of the vehicle is expected in the coming weeks and has been referred to as “the part 3 of the Model 3 unveiling“. The company is expected to reveal the final design and features of the vehicle, and could even start converting reservations into order to start planning for production during the second half of the year.
This video is different from the two released last year.
Here’s a reupload on Youtube for those having difficulties with the original Instagram:
There’s been speculation about Tesla bringing beta prototypes in stores early to let reservation holders see or even test drive the vehicle in the coming months before having to finalize their order, but that’s unconfirmed at this point.
Tesla is still sticking to its public goal of volume production of the Model 3 during the second half of the year.
Earlier this month, Musk said that the Model 3 production program is still progressing according to plan and now that the Gigafactory is producing battery cells, it shouldn’t be a bottleneck. He mentioned that the stamping dies for body panels and the seats are more the most risk components, but he is not guiding any delays yet.