A lot has been said about Faraday Future leading to the unveiling of its first production-intent vehicle at CES earlier this month and since, but the price range of the all-electric vehicle has so far been elusive and the company has never confirmed it.

Jia Yueting, CEO of LeEco and Faraday Future’s main backer, gave us our best idea of the price this week by saying that will cost “less than $300,000”.

We knew it wouldn’t be cheap considering it is equipped with a 130 kWh battery pack and it features tons of gadgets, like a retractable lidar sensor, touch-sensitive screens all around the car, and much more.

The price range of $150,000 to $200,000 has been mentioned in the past, but now it looks like it could easily be significantly more than that.

In an interview (Chinese), Jia said that the FF91 will cost “less than 2 million Chinese Yuan”, which is the equivalent of $290,000 USD.

He said that in China, therefore, the price could be significantly different in the US, but it’s still a good indication that previous speculation could be well below the actual price.

There’s not a big market for vehicles with a $200,000 to $300,000 price range and it will be interesting to see what will come of it.

Of course, it’s not even clear yet how they will bring the vehicle to market and how they will pay for it. Construction work for the planned factory in North Las Vegas has been delayed following late payments and while Jia has raised more money to finance his electric vehicle ambitions, financial troubles have been reported ahead of the unveiling of the vehicle.

Nonetheless, he reiterates that Faraday plans to bring the FF91 to market in 2018, which sounds unlikely, but we will give them the benefit of the doubt for now.

Aside for a few gimmicks, the vehicle itself is quite impressive. The paint job on the prototypes unveiled at CES didn’t look good in my opinion, but the one showed in the press package looks stunning (without the retractable lidar). Of course, that’s why it’s in the press package:

Do you think there’s a market for a $200,000 to $300,000 FF91? Let us know in the comment section below.

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