model 3 cloaked wired

Tesla is still holding onto most details of its mysterious product announcement today, but CEO Elon Musk just confirmed that the news will go live at 5pm PT (8pm ET – 12am UTC) followed by a media Q&A.

We expect that the announcement will take the form of a blog post with media content.

Tesla is still tuning its announcement process. The last two announcements, for the v8.0 software updates and the P100D models, were fairly similar with a press conference and a blog post with media content, but it looks like it will be slightly different today.

Hopefully, it means that it’s a more significant announcement. We sure hope so considering all the hype around the event.

Anything short of a Vertical Take Off and Landing (VTOL) all-electric aircraft and I will be disappointed. All jokes aside, expectations are high.

It looks like Tesla investors also have high expectations for the event – stock up over 3%:


Volumes went way up as soon as Musk confirmed the time of the unveiling was after market close.

Update: Elon Musk confirms ‘Tesla Model 3 part 2’ is today’s mysterious ‘product unveil’

Featured Image: Tesla Model 3 under cloak ahead of the original unveiling in March, 2016

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