Until now Tesla had only 3 stores in Australia, two in Melbourne and one in Sydney, but today the automaker is expanding its presence in the country and opening a new flagship location in the heart of Sydney (pictured above).
The new store is located at very exclusive (read expensive) building in Martin Place, a pedestrian mall in Sydney’s central business district.
The location is clearly in line with Tesla’s strategy to install storefronts in high foot traffic areas not necessarily near any other car dealerships.
Martin Place is described as Australia’s Wall Street. It is where all the country’s main financial companies are based.
Tesla could find a few new customers among its new neighbours. Here are a few pictures of the store the day before the opening (click for high-resolution versions):
All pictures by Roman Stefanidi reprinted with permission.
Tesla is holding an opening event today and invited local Model S owners.
While the automaker currently has a modest presence and investments in the country, it sees great potential for its ‘Tesla Energy’ division in Australia and the demand for the Model 3 has proved to be significant.