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Google reportedly close to striking a self-driving car partnership with Fiat Chrysler


A report from AutoExtremist (later corroborated by The Wall Street Journal) says today that Alphabet/Google is in the late stages of discussing an “advanced technical partnership” with London-based Fiat Chrysler, citing sources with direct knowledge of the discussions…

Although it’s not exactly clear at this point what the deal would entail, CEO of the self-driving car group at Google John Krafcik reportedly began talks with Sergio Marchionne, CEO of FCA, sometime in January of this year. In the short term, AutoExtremist says that the deal includes “development of an autonomous version of FCA’s new Pacifica minivan.”

The Wall Street Journal reports that Google has been seeking “partnerships” to sell its self-driving car technology, and that Fiat Chrysler has been seeking “partners to help offset production and development costs”:

The talks have been ongoing for several months, this person said. Alphabet has been seeking industry partnerships with the biggest auto makers in the world, offering a deal to sell self-driving car technology that has been under development for several years.

Fiat Chrysler Chief Executive Sergio Marchionne, meanwhile, has been scouring the auto industry in search of partners to help offset production and development costs, or to merge.

Google clearly doesn’t have the capacity to brings its cars to wide production by itself, so the benefits in the long-term might be what Google is eyeing in this deal. Unlike Google, Fiat Chrysler Automibiles has long-established its manufacturing capability and distribution networks — something Google would desperately need if it is to bring self-driving cars to the masses.

Recently, we reported that Google had nabbed an ex-Apple global supply manager w/ experience delivering millions of iPhones and Watches, suggesting that the company may have its eyes set on wider production of its cuter prototype vehicles.

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  1. Roger C. - 7 years ago

    Perhaps Google should google the words “Fiat” and “reliability” before they hand over production responsibilities of such a key product over to them.

  2. Jens - 7 years ago

    Googles isn’t into EVs or even cars in general. Its into collecting every bit of data they can get of as many people als possible. Because that’s where their revenue comes from: selling data and ads. So I expect a Google driven car to be Part of this ecossystem. It’s like android. Google doesn’t need to make the phones or cars themselves. They just need their system to run on aus many devices/vehicles as possible, for these to transmit every search request or movment to Google’s Data centers.


Avatar for Stephen Hall Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.