autopilot trials

Tesla has been installing its Autopilot hardware suite in all its vehicles manufactured since October 2014. While all active safety features utilizing the hardware, like auto emergency braking and side collision avoidance, are included in the price of the vehicle, Tesla charges $2,500 for the convenience features like active cruise control and automatic highway steering.

If a Tesla buyer decides not to choose the option when configuring the vehicle at the purchase, since the hardware is already in the car, the person can decide to activate it later through an over-the-air software update for $3,000. Now it seems that Tesla is trying to capitalize on this market by offering a 1-month Autopilot trial to those who didn’t choose the convenience features.

The picture seen below has been circulating on the Tesla forums showing a popup on the Model S’ center console to offer a 1-month free trial:

Experience Tesla Autopilot

Try Autopilot Convenience Features and experience a stress-free commute. This one-month free trial enables automatic steering, speed, lane changing, and parking with Summon. Once your trial begins, you’ll receive an email with instructions for permanently upgrading your Tesla.

Just a few touches on the display can literally enable semi-autonomous driving in your vehicle:

autopilot trial reddit

I predict this initiative, which could fall under the “Puppy Dog” tactic, will be very successful in selling the update to the minority of Tesla owners who didn’t add it when they configured their car.

Once you get used to incorporating the features into your daily commute, I find it hard to believe someone would let them go for a price equivalent to roughly 3-5% of the value of the vehicle.

Featured Image: Photographer David Paul Morris/Bloomberg via Getty Images and Autopilot trials via Reddit

Recent article on Tesla’s Autopilot:

FTC: We use income earning auto affiliate links. More.

Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.

You’re reading Electrek— experts who break news about Tesla, electric vehicles, and green energy, day after day. Be sure to check out our homepage for all the latest news, and follow Electrek on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our YouTube channel for the latest reviews.

About the Author

Fred Lambert

Fred is the Editor in Chief and Main Writer at Electrek.

You can send tips on Twitter (DMs open) or via email:

Through, you can check out Fred’s portfolio and get monthly green stock investment ideas.