Earlier this year, Tesla launched a new in-house Personal Contract Purchase (PCP) program in the UK. The significantly more flexible program reduced the monthly entry cost of the Model S to £404 with a 30% down payment. At the time, Tesla said that after fuel and road tax savings, the monthly cost would be only £296 in the UK.
The new program seems to have contributed to Tesla’s recent success in the country, which became the automaker’s top market for the Model S in Europe in the first quarter 2016 after having delivered around 750 cars based on registration data. The country was normally trailing between the fourth and fifth positions in Europe for Tesla – behind Norway, the Netherlands, Germany and Switzerland.
With the recent reintroduction of the Model S 60, Tesla is now lowering the entry even further, across all markets of course, but in the case of the UK, the automaker is now claiming that you can get the monthly cost down to £0. expand full story