partnership

Just a few weeks after we learned that BMW is putting its electric vehicle programs on the “back burner” in order to focus its ‘i’ brand, under which the German automaker has been releasing its electric vehicles, on self-driving cars instead. We now learn that the automaker is reportedly about to announce an important partnership with Intel and Mobileye to develop its self-driving cars.
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The automotive industry is a capital-intensive industry. Fiat Chrysler CEO Sergio Marchionne knows it and that’s why he is open to work with Google or Apple:

“Google can buy every automaker out of petty cash. And Apple — they made a net profit of $24 billion in one quarter. This is nonsense. What are we defending? What?”

In a not yet released 2-hour interview with Automobile Mag‘s Georg Kache, Marchionne discusses the recent rumors of a FCA partnership with Google for self-driving cars and how the automaker wants to position itself in an industry disrupted by the likes of Apple, Google, Tesla and Uber. 
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