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Google created ‘Google Auto’, a wholly owned subsidiary to operate their car business

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Google is currently operating a fleet of Lexus SUVs retrofitted with their self-driving technology – these cars were recently being tested in Austin – but Google is also testing a fleet of prototypes developed in-house from the ground up (picture above). The company’s different approaches to the car business can get confusing and adding to the confusion, according to documents recently obtained by the Guardian, the company created a wholly owned subsidiary to operate their car business – Google Auto.

There are a lot of different reasons for a large corporation to create a subsidiary, but with this being a first for a project coming out of the Google X division, for example the company didn’t create a subsidiary for Google Glass, it raises a few questions.
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