Ford Motor Company has unveiled a new companywide strategy to its dealership network of nearly 3,000 locations. Ford dealers have been alerted that they have until October 31 to decide whether they will invest their own money into one of two “certified” EV tiers to partake in Ford’s Model e business. Only those dealers who buy in will be authorized to sell EVs from January 1, 2024, onward. There’s a lot to unfold here, so let’s get right to it.

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