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Tesla hires O’Neil CEO and former Nike exec to lead operations in Europe, Middle East and Africa

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Last year, Tesla announced a restructuring of its sales leadership after it reassigned its Vice President of Global Sales and Service, Jerome Guillen, to a new role leading customer-satisfaction. Guillen later took a leave of absence from Tesla and the company hired Jon McNeill as President of Global Sales, but Tesla kept looking for new executives to lead sale operations in each of its main markets (NA, EU and Asia).

While Tesla filled the North American and Asian roles last year by hiring former Burberry executive Ganesh Srivats as Vice-President for North America Sales, and Ren Yuxiang as Vice-President for Asia-Pacific, now Electrek has learned that Tesla just filled the European role by hiring Willem Haitink, O’Neil CEO and former long-time Nike executive, to lead sales in Europe, the Middle East and Africa (EMEA).
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