Cupra Born

Thirty years ago to the day after opening its main production facility in Martorell, Spain, SEAT S.A. announced it will use the site as home to its largest transformation to electrification yet. Following an investment of three billion euros (~$3.2B), SEAT intends to lead development and become a small BEV production hub for a number of brands under the Volkswagen Group umbrella.

During IAA Mobility in Munich this year, Spanish automaker Cupra publicly shared its brand’s vision for an all-electric future, outlining its pipeline of upcoming EVs as evidence of its “ambition” to reach its goal by 2030.