“Charging is optional, thrilling is not.” it says on the BMW iPerformance website. A bold statement but one that is unfortunately true. The regenerative brakes charge the battery, so you don’t necessarily have to charge it, and the 330e is indeed a thrilling ride. However there are so many questions: Is the 330e still the Ultimate Driving Machine? Did BMW successfully bridge the gap between a sports sedan with an internal combustion engine and an electric vehicle? Can it drive like an EV in urban environments and still provide a thrilling drive on backroads while being somewhat frugal on gas? Is the BMW 330e the ultimate hybrid or an overpriced Prius on steroids?
Keep reading and find out our conclusion after putting this car through its paces.