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Seth Weintraub

Founder, Publisher, and Editorial Director of the 925, LLC publications.

Seth Weintraub is an award-winning engineer, journalist, and publisher who won back-to-back Neal Awards from 20072010 during his three-plus years covering Apple and Google at IDG’s Computerworld.

From 2010-2011, Weintraub covered all things Google for Fortune Magazine, amassing an impressive rolodex of Google contacts and a love for Silicon Valley tech culture.

It turns out that his hobby – the 9to5Mac news site – was always his favorite, and in 2011, he went full time adding his Fortune Google followers to 9to5Google, in addition to adding the style and commerce component of 9to5Toys gear and deals site. In 2013, Weintraub bought one of Tesla’s first Model S EVs off of the assembly line, which began his love affair with electric vehicles and green energy — this, in turn, became Electrek in 2014. To cover the burgeoning world of drones and UAVs led by China’s DJI, DroneDJ was born in 2018, and then more recently, Connectthewatts and SpaceExplored were launched to cover connected fitness and space.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies, with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid, and London before becoming a publisher/writer.

Seth received a bachelor’s degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Master’s from NYU’s Tisch School of the Art’s ITP program.

Weintraub is a licensed single-engine private pilot and a certified open-water scuba diver, and he spent over a year backpacking to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wonderful girlfriend, Alana, and two amazing sons.

More: About.me. BI 2014 profile.

Tips: seth@925.co, or llsethj on Threads/BlueSky or link at top of page.

Tesla opens up its patent portfolio to other companies that want to make electric cars

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In a post on the company blog, Tesla CEO Elon Musk said that the company would open up its patent portfolio to companies who wanted to build electric cars “in good faith”. The devil is in the details but until then the post by CEO Elon Musk, is below.

Yesterday, there was a wall of Tesla patents in the lobby of our Palo Alto headquarters. That is no longer the case. They have been removed, in the spirit of the open source movement, for the advancement of electric vehicle technology.

Tesla Motors was created to accelerate the advent of sustainable transport. If we clear a path to the creation of compelling electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal. Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.

When I started out with my first company, Zip2, I thought patents were a good thing and worked hard to obtain them. And maybe they were good long ago, but too often these days they serve merely to stifle progress, entrench the positions of giant corporations and enrich those in the legal profession, rather than the actual inventors. After Zip2, when I realized that receiving a patent really just meant that you bought a lottery ticket to a lawsuit, I avoided them whenever possible.

At Tesla, however, we felt compelled to create patents out of concern that the big car companies would copy our technology and then use their massive manufacturing, sales and marketing power to overwhelm Tesla. We couldn’t have been more wrong. The unfortunate reality is the opposite: electric car programs (or programs for any vehicle that doesn’t burn hydrocarbons) at the major manufacturers are small to non-existent, constituting an average of far less than 1% of their total vehicle sales.

At best, the large automakers are producing electric cars with limited range in limited volume. Some produce no zero emission cars at all.

Given that annual new vehicle production is approaching 100 million per year and the global fleet is approximately 2 billion cars, it is impossible for Tesla to build electric cars fast enough to address the carbon crisis. By the same token, it means the market is enormous. Our true competition is not the small trickle of non-Tesla electric cars being produced, but rather the enormous flood of gasoline cars pouring out of the world’s factories every day.

We believe that Tesla, other companies making electric cars, and the world would all benefit from a common, rapidly-evolving technology platform.

Technology leadership is not defined by patents, which history has repeatedly shown to be small protection indeed against a determined competitor, but rather by the ability of a company to attract and motivate the world’s most talented engineers. We believe that applying the open source philosophy to our patents will strengthen rather than diminish Tesla’s position in this regard.

Tesla to announce patent news at 10am tomorrow

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According to CEO Elon Musk:

[tweet https://twitter.com/elonmusk/status/476956174697254912]

Prediction:  The news will allow 3rd parties to build superchargers (yay!) and also allow other brands of Car to charge at Tesla locations.

The news comes ahead of Tesla’s Japan rollout where the competing CHAdeMO standard rules for DC fast charging.  The Tesla CHAdeMO adapter is still unavailable for purchase but we’ve seen a few in use.

 

 

 

Texas Governor Rick Perry wants to drive Tesla to Texas

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[youtube=https://www.youtube.com/watch?v=1D2gvUTyfsY&list=UUosNuCC96Oicg_3CqBCfuRg]

Interesting visit from Texas Governor Rick Perry to California where he arrived at a meeting in a Silver Tesla Model S. Perry hopes to get the Gigafactory nod from Tesla and perhaps steal some other Tesla business from the Golden State.

[tweet https://twitter.com/GovernorPerry/status/476500595742748673]

The strange part is that you still cannot sell a Tesla in a Tesla store in Texas.

TesLimo? Longer wheelbase Tesla Model S rumored to be on the way for China

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teslimo  Gas2:

A stretched wheelbase version of the Tesla Model S could debut later this year ahead of a 2015 debut, we’ve learned through a Tesla insider. The longer Model S will serve both as a livery vehicle in the U.S. and Europe, as well as to appeal to Chinese consumers who place a premium on rear legroom.

Stretching the wheelbase would also allow for a much bigger battery pack. 105kWh?

 

NJ’s Assembly Consumer Affairs Committee passes bill allowing Tesla to resume selling vehicles and expand

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NJ.com via Engadget:

In a unanimous vote, the state’s Assembly Consumer Affairs Committee passed a bill that not only gives Tesla the right to resume sales in its two existing New Jersey showrooms, but also allow it to open two more. It’s a big win for electric car makers in general, as it allows any company that sells zero-emission vehicles directly to customers to open up to four stores in the Garden State. It effectively puts the 1970 law that requires cars to be sold through dealerships on notice, but there were also calls for the state to better protect the dealer “status quo.” The FTC has already said such amendments hurt competition, but has no real power to enact change. It must rely on lawmakers, like those in New Jersey, to draw their own conclusions and restore the sales rights Tesla believes it deserves. The bill will need to pass a few more of New Jersey’s legislative processes to become law, but things are looking up for Tesla.

Electric skateboards providing great ‘last mile’ transportation for 30-40 year olds

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WSJ:

There are roughly a dozen companies making electric skateboards, versus just a handful a few years ago, according to people in the nascent industry. There are skateboard lights, skateboard locks, skateboard storage racks, and boards made from recycled fishnets. The skateboard, it seems, has become a hotbed of innovation.

None of this stuff is aimed at what you might call real skateboarders. Instead it is for the growing number of urban professionals who don’t want to drive to work. Kyle Doerksen, inventor of the Onewheel, illustrated this distinction while touting his contraption’s powerful brakes.

Where the Segway left off, the motoized skateboard comes in. The venerable skateboard is certainly not as stable but for those of us who grew up perfecting our balance and who still have some of that skill left, this is a great and dare I say, fun mode of transportation (even up hills). The Li-Ion tech just makes the boards lighter.

Just make sure there are smooth streets without potholes and rocks on your commute.

Tesla’s 2014 Shareholder meeting [video]

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[youtube https://www.youtube.com/watch?v=nDwEFvOh9co]

Original is here on Tesla’s Site

  • Still no casualties or even serious injuries in a Tesla through 344 million miles driven despite the fact that one went off a cliff and another hit cement barriers going 110 mph (causing one of the famous fires).
  • Tesla/Musk’s goal is that people like the Model S more than their house and that is already sometimes the case.
  • Personalization of Model S coming in next update: I mean it is ranging from the highly functional to the not that much, you’ll be able to name your car and it will show up in the mobile app as that name. Car learns your behavior and it just automatically adjusts to what you want.

    New tech includes Traffic-based directions and calendar integration and anticipating where you are going alerting you if there is traffic along the way are going to happen making Tesla a competitor with Google and Apple in the car space. Tesla cars will be operating collaboratively as a network, sort of a cloud sourced intelligence as to the traffic information.  Tesla’s as data points now are probably almost useless but when the cheap model comes out…

  • Speaking of new model, it won’t be called the model E because when Ford found out, they went and trademarked it and then threatened to sue. So FORD KILLED S-E-X-Y. Never fear Tesla is trademarking some other names that they like.

The rough transcript is provided below via Seeking Alpha


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What hardware has been added to the Tesla Model S since 2012

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Green car reports put together this list with Tesla itself so it is probably pretty exhaustive. But you have to also wonder how many improvements they’ve made i their production that doesn’t necessarily make for an option just a better car:

Tesla Model S hardware changes from January through December 2013

  • Power folding mirrors (now included in Tech Package; can be retrofitted to vehicles built after August 1, 2013)
  • Red brake calipers (now included in Performance Package)
  • New wheel option: 19-inch Cyclone / Turbine Wheel (joins previous 21-inch Cyclone / Turbine and 19-inch Aero wheel options)
  • Cold-Weather Package (cannot be retrofitted)
  • Fog Lamps (improved design illuminates a low, broad area below the low-beam’s light path; can be retrofitted to any Model S)
  • Parking Sensors (can be retrofitted to any Model S)
  • Ultra-High-Fidelity Sound Package (cannot be retrofitted
  • Three-Zone, Three-Mode Rear Seat Heaters
  • Wiper-Blade Defroster
  • Washer-Nozzle Heaters
  • Performance Plus Package (upgraded dampers, bushings, stabilizer bars; rear tires 20 mm wider and staggered for better acceleration on low-grip surfaces)
  • Premium Leather Trim (adds leather on the top pad and lower area of the instrument panel, the door panel, the lower pillars, the armrest, and the driver-side airbag cover)
  • Premium Interior Lighting (ambient lighting elements in passenger cabin and rear load bay)
  • Mobile App availability

Google’s self-driving electric car shown to public

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[youtube=https://www.youtube.com/watch?v=CqSDWoAhvLU]

Google today revealed that it is going to be making self-driving cars.

Screenshot 2014-05-27 22.10.52

The prototypes shown off at the re/code conference for the first time look to be electric, though there isn’t a specific mention of the drivetrain at the event or in the Google Blog Post.

Ever since we started the Google self-driving car project, we’ve been working toward the goal of vehicles that can shoulder the entire burden of driving. Just imagine: You can take a trip downtown at lunchtime without a 20-minute buffer to find parking. Seniors can keep their freedom even if they can’t keep their car keys. And drunk and distracted driving? History. 

We’re now exploring what fully self-driving vehicles would look like by building some prototypes; they’ll be designed to operate safely and autonomously without requiring human intervention. They won’t have a steering wheel, accelerator pedal, or brake pedal… because they don’t need them. Our software and sensors do all the work. The vehicles will be very basic—we want to learn from them and adapt them as quickly as possible—but they will take you where you want to go at the push of a button. And that’s an important step toward improving road safety and transforming mobility for millions of people. 

It will be interesting to see where Google goes with this. Will they end up building their own cars or will they just provide the brains to other cars?…or perhaps a mix like they currently do with Android cell phones.

Google-car-prototypeSelf-driving cars from Google

Whatever the case, the relationship between friends and mutual admirers Larry Page and Elon Musk might have just gotten more interesting.

 

Tesla CTO JB Straubel: “I really love batteries. I might love batteries more than cars.”

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“We are an energy innovation company as much as a car company.”

JB-straubel-batteries Tesla CEO JB Straubel gave a pretty interesting talk this week at the annual Energy Storage Symposium put on by Joint Venture Silicon Valley. Some people are wondering if Tesla should be a battery company that makes cars as a side project. CTO JB Straubel will certainly fan those flames with the comment he made at the beginning of his presentation, “I really love batteries. I might love batteries more than cars.”

Tesla is obviously planning its game changing Gigafactory project which, when online, will supply as much battery technology by itself as the world currently produces now.  Seperately Reuters reported  this week that Panasonic wants to be the primary, if not only builder of batteries in Tesla’s factory. Some other interesting notes and quotes from the talk:

  • “Tesla wasn’t founded to make cars. We have enough cars. We have *too many* cars. Tesla was founded to change the game in energy.”
  • “We should be thinking bigger. We’re still thinking too small. The opportunity is enormous.”
  •  “Lithium-ion changed the game” in range, energy density and cycle life. That was the catalyzing event that launched Tesla.”
  • In 2003, no one was doing lithium-ion batteries for consumer cars,” and now, “almost every automaker has a lithium-ion” vehicle in their roadmap. He called the improvements in battery technology over the last ten years “amazing.”
  • “The Roadster was the biggest battery pack in a vehicle and people were terrified by a 50-kilowatt-hour battery pack. Now, that seems like old technology; it has improved a lot since then.” He noted that in the five years between the launch of the Roadster and the Model S, battery performance had improved by 40 percent. He said that battery energy density has doubled over the last ten years and that the curve is not starting to plateau.
  • “The roadmap for Tesla has always been EVs for the mass market. We weren’t founded to make sports cars; we were founded to drive a revolution,” adding, “You have to sell millions of cars to move the needle.”
  • “Maybe this whole group is not thinking in large enough scale for the market size of energy storage.” Straubel said that it doesn’t require “too much napkin math” to see how 500,000 Gen 3 vehicles per year from the existing Fremont factory will start adding up to gigawatt-hours of battery requirements. Tesla expects to use almost 10 percent of global lithium-ion battery capacity today with its 3 or 4 gigawatt-hours of consumption. Tesla’s expected volumes by 2020 “break the model for lithium-ion capacity,” said the CTO.

There is much more here, definitely worth a read and I will try to get the video up as soon a s possible.         JB-Straubel

Best Tesla License Plates [Gallery]

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I’m just accumulating some of the better ones I find here. Please let me know if you have better ones or I’ve taken any without attribution.

Europe’s future Superchargers mapped (apologies to E. Europe, Ireland and Spain)

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Screenshot 2014-05-21 10.14.36

Tesla updated its European Supercharger maps for the Winter 2014-2015 and it clearly divides the continent into the haves and have not with the far western countries of Ireland and Spain/Portugal getting almost no love from the electric car company. Also if you were port of the Soviet Union, the chances of you having a Supercharger nearby are pretty low.

This is only a year out and likely coincides with Tesla’s European rollout plans. Hope you Europeans didn’t have any vacations in the extremities mapped out for winter.

Oh, and it appears Australia might get a few stations of their own.

At what point is it cheaper to make payments on an electric car than to keep using an inefficient, decade-old ICE vehicle?

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Nice little Blurb from the WSJ this morning titled ‘Why Electric Vehicles Will Rule the Road’:

I believe EVs are our future. But we also need short-term solutions to move us toward that future. Right now the average vehicle on U.S. roads is over 11 years old, and a 20 year-old car produces over 30 times the smog pollution of a late-model automobile. Between the auto fleet’s overall greenhouse gas impacts (17% of all U.S. emissions), its health impacts ($5.3 billion per year in California alone), and the strain that high gas prices put on our wallets (frequently over a third of household budgets in car-dependent regions), it’s clearer than ever that we need change fast.

I believe economics alone will eventually lead us toward an all-EV society (Combustion will still be used for things like driving to the South Pole or thru the Amazon perhaps). But getting us to that point and countering the Billions in oil company money will be difficult and is indeed why we’re probably not all using EVs right now.

So what needs to happen?

  • Government needs to get involved. The DOT should install fast chargers at all US rest stops and service plazas. Gas Stations should start selling fast charges for a profit.
  • People should be educated that driving a mile on electricity costs about a third of gas. Incentives to drive down the up front costs of EV ownership need to be invested in.
  • Perhaps up the Fed Tax credit $10,000 and make $10,000 no interest loan over 4 years a standard. At that point, some cars start to become cheaper than the price of gasoline alone.

That’s the real inflection point.