XPeng officially unveiled the GX, its new flagship SUV, at the Beijing Auto Show today. The full-size six-seater starts at 399,800 yuan (~$58,000) and packs up to 750 km (466 miles) of AWD range in its pure electric version.
The GX represents XPeng’s most ambitious push into the premium market yet, bringing together the company’s most advanced autonomous driving hardware, a Bosch steer-by-wire system, and aviation-grade safety redundancy — all in a package that directly undercuts European luxury SUVs.
Range Rover looks, but the interior steals the show
I saw the XPeng GX in person at the Beijing Auto Show, and it is a stunning vehicle. The exterior is obviously reminiscent of the Range Rover — something we noted when XPeng first revealed images of the GX earlier this year — but dare I say, the interior is even more impressive.
The GX measures 5,265 mm (207 inches) long on a 3,115 mm (123 inches) wheelbase, making it slightly longer than a Range Rover. It rides on 22-inch wheels and achieves a 0.255 drag coefficient — more aerodynamic than a current Prius.
Inside, there’s plenty of room all the way to the third row, which is rare for a three-row SUV. The second row is incredibly comfortable with a 2+2+2 independent six-seat layout. Auto soft-close doors come standard on all four doors. XPeng highlighted six family-focused features: a massive trunk that fits six 24-inch suitcases with all seats up, triple electric folding seats, a 180-degree reclining co-pilot seat, a noise-canceling car fridge, dome ambient lighting, and AI-dimming privacy glass.
XPeng is also offering a special “Kunlun Cloud Realm” two-tone paint option featuring a 6C4B process with 15 paint layers and 230 μm thickness — rivaling luxury hand-painted finishes.
Dual powertrains with industry-leading range
The GX comes in two powertrain configurations, both with all-wheel drive.
The pure electric BEV version delivers 750 km (466 miles) of range on an 800-volt silicon carbide platform with 5C supercharging capability. The extended-range EREV version offers 430 km (267 miles) of pure electric range and a combined range of 1,585 km (985 miles) — numbers that effectively eliminate range anxiety.
L4-ready autonomous hardware and a “Driver Incapacity” system
The GX is built on XPeng’s SEPA 3.0 platform and is positioned as the company’s first “robotaxi-ready” consumer vehicle. It runs on four proprietary Turing AI chips delivering 3,000 TOPS of computing power, supporting XPeng’s second-generation VLA autonomous driving system — the same system that has driven a 118% month-over-month surge in Ultra model orders.
The steer-by-wire system, developed with Bosch, eliminates the traditional mechanical connection between steering wheel and wheels. This is critical for autonomous driving — it allows AI to control steering with lower latency and higher precision.
XPeng’s three-tier safety system includes passive safety with 720-degree collision protection, active safety with AEB functioning at up to 150 km/h and AES at 130 km/h (including ice and snow conditions), and an aviation-grade 6-layer redundancy system covering steering, braking, power supply, drive, communication, and unlocking.
The price question
At 399,800 yuan (~$58,000), the GX is XPeng’s most expensive vehicle and its second attempt at cracking the premium market after the G9’s rocky launch in 2022. It competes directly with the Li Auto L9, AITO M9, and NIO ES8 in China’s increasingly crowded premium six-seat SUV segment.
The pricing undercuts a comparable Range Rover by a massive margin, and at this price in North America, the GX would sell like hot cakes. But China is a different market. EV competition is through the roof, consumers are extremely price-sensitive, and I’m hearing rumbles from industry contacts that some potential buyers think the GX is priced a bit high for the Chinese market.
XPeng’s showroom cars have already started arriving at dealerships nationwide, with a ¥1,000 ($145) deposit securing a pre-order along with accessory vouchers, charging credits, and an interior package.
Electrek’s Take
The XPeng GX is the most impressive vehicle I’ve seen from the company. Having seen it in person, the build quality, interior space, and technology package are legitimately world-class. The fact that this vehicle starts at $58,000 with FSD-level assisted driving, steer-by-wire, 750 km of range, and aviation-grade safety redundancy is remarkable compared to what European and American automakers offer at that price point.
But the real story here is whether XPeng can succeed in the premium segment this time around. The G9 launch was a stumble, and the Chinese market has only gotten more competitive since then. At roughly 400,000 yuan, the GX sits in a segment where Li Auto and AITO have established strongholds, and BYD is pushing upmarket with its Great Tang. The pricing concern I’m hearing from Chinese buyers is worth watching closely — in a market where competitors are engaged in a relentless price war, even a perception of being slightly expensive can hurt.
That said, the GX is launching alongside XPeng’s broader transformation into an AI mobility company — with its flying car now in production, robotaxis in development, and VLA 2.0 driving real sales growth. If the autonomous driving capabilities continue to improve and differentiate the GX from competitors, the pricing could prove justified. XPeng needs this one to land.
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