Juiced Bikes is back: New e-bikes bring big power, better safety, and lower prices

Juiced Bikes is officially back.

After the brand was acquired by the team behind Lectric eBikes, perhaps the biggest name in the budget e-bike space, Juiced is relaunching with a renewed focus – and two new models that feel very much like a return to its roots. The new Juiced Scrambler Hardtail and Scrambler Full Suspension aren’t trying to reinvent the wheel, bur rather are doubling down on what Juiced always did best: fast, powerful, moto-style e-bikes that punch above their price.

And this time around, they’re doing it with a stronger emphasis on safety, component quality, and long-term reliability.

It follows Lectric’s playbook, which has long been a pretty simple rendition of “Do what the competition is doing, but better, and more affordably.” It’s not rocket science, but we rarely see it succeed outside of Lectric. And now that the Lectric team is calling the shots at Juiced after reviving the brand, it looks like Juiced is getting that same “better AND more affordable” treatment.

At the heart of both new Scrambler models is a 750W nominal rear hub motor that peaks at over 1,700 watts thanks to its pairing with a genuine 30-amp controller. That’s serious power for an e-bike, and it’s exactly the kind of performance that helped Juiced build its reputation in the first place.  

The bikes are also Class 1, 2, or 3 configurable, meaning riders can unlock speeds up to 28 mph (45 km/h), putting them ahead of many competitors that remain stuck at 20 mph (32 km/h) throttle-limited setups.  

Battery capacity is another standout feature, especially compared to most of the market.

Both new Juiced Scrambler models use a 52V 19.2Ah battery, coming in at roughly 1 kWh, which is already larger than what you’ll find on most competing bikes. The Hardtail model even offers a dual-battery upgrade option that pushes capacity close to 2 kWh, which is territory we usually only see on much more expensive bikes.

Again, that’s an $1,899 e-bike, which is crazy for a full-suspension moped-style ride with a big battery, and I haven’t even told you about the other impressive parts they’ve put on these bikes… or the fact that the hardtail version without the rear suspension is an even more reasonable $1,699!

But what’s even more interesting to me in this relaunch is how Juiced is balancing performance with responsibility.

For example, the bikes include a parental control mode that allows speed limits to be locked behind a passcode. Teens can still get all the great features and parts, but a parent can cap the speed at a figure that they’re comfortable with (and not worry that their kid will just go into the settings and reset it on the way to school). It’s a simple feature, but one that feels increasingly important as more younger riders gravitate toward high-powered e-bikes.  

That display, in addition to being a parent’s way to frustrate their kids with a lower speed limit, is another unique aspect of the bikes. Of course, it not only shows riders all of the important information like speed, battery level, power mode, and more, but it’s also fully integrated into the bike, making it safer and less damage-prone than a bar-mounted display.

There’s also a clear focus on safety hardware. Both models come standard with 4-piston hydraulic disc brakes, something that often costs extra (or isn’t available at all) on competing models. Those 4-piston hydraulic disc brakes are more common in the mountain biking world or on heavy cargo bikes, and so their inclusion here speaks to just how important safe braking is to the brand. The bikes are also built around battery systems certified to UL standards and follow recognized frame safety standards, addressing a growing concern in the industry.

Suspension is another area where Juiced is aiming higher than the competition. The Scrambler lineup features KKE inverted front suspension with 140 mm of travel, borrowing from the off-road and powersports world rather than sticking with generic e-bike components.

If you aren’t familiar with it already, KKE is the brand made famous by being the Sur Ron suspension, meaning it usually goes on much pricer and much higher-performance rides.

The Full Suspension model adds a rear shock, further pushing the bikes into a category that blurs the line between e-bikes and off-road powersports.

Though while the full-suspension version is certainly capable of handling the trails, it’s all but certain that most riders are going to spend more time floating over pot holes than tree roots. But whatever the obstacle, full-suspension rides like these make cruising around a lot more comfortable.

Pricing is where things get especially aggressive.

As mentioned above, the Scrambler Hardtail starts at $1,699, while the Full Suspension model comes in at $1,899. And that’s where Juiced is clearly trying to shake things up.

Compared to competitors in the same categories, Juiced is either undercutting them significantly or offering far better specs at similar prices. In some cases, that difference is pretty stark – hundreds of dollars less for more powerful motors, larger batteries, better brakes, and higher-end suspension.

While I don’t want to point fingers too aggressively, we’re all familiar with Super73 being one of the biggest names in this moped-style e-bike category. And yet when looking at their comparable models from a spec perspective, Juiced’s bikes are between $700 to $1,100 lower.

Even warranty coverage stands out. Juiced is offering a 3-year warranty, which is a big deal in an industry where one year is still the norm and two years is considered generous.

Electrek’s Take

What we’re seeing here looks a lot like the Lectric playbook applied to a performance-oriented brand: deliver more bike for less money, and do it in a way that’s hard for competitors to match.

Juiced is stacking higher power, bigger batteries, better components, and longer warranties into bikes that undercut much of the competition on price. That’s a dangerous combination for the rest of the moped-style e-bike segment, and looks like it will be a winning move for Juiced, just like it has been for Lectric in the more budget-oriented everyman’s e-bike space.

Now, other moped-style e-bike brands that have been coasting by on styling and hype are suddenly going to be facing a value-focused rival that’s raising expectations across the board. If Juiced can execute, the rest of the industry is going to have to respond quickly or risk getting left behind. And if history is any indication, getting left behind is a real option when Lectric comes to town.