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BYD’s new EV is luring in buyers with 5 minute charging and prices starting at $22,000

BYD launched the Song Ultra EV in China, starting at just under $22,000. The new EV is one of the first to be equipped with its Blade Battery and Flash Charging, enabling recharge times in as little as 5 minutes.

BYD launches the Song Ultra EV with Flash Charging

Since opening pre-orders for the Song Ultra EV on March 6, BYD said the new electric SUV has secured 21,586 reservations in just 20 days.

BYD officially launched the Song Ultra EV in China on Thursday, March 26, starting at 151,900 yuan ($22,000). That’s far lower than the expected 220,000 yuan ($31,900) starting price, and the 155,000 yuan ($22,500) pre-sale price.

It’s available in four trims with prices ranging up to 179,900 yuan ($26,000). All variants will be powered by BYD’s new Blade Battery 2.0, with two battery pack options: 68.4 kWh and 82.7 kWh, providing CLTC ranges of 605 km and 710 km.

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With BYD’s Flash Charging tech, the Song Ultra EV can charge from 10% to 70% in 5 minutes. To reach 97%, it takes 9 minutes, while in temperatures as low as -30°C (-20°F), it takes just 12 minutes.

While those who pre-ordered received a free 18 months of free Flash Charging, BYD is still offering a free year as standard on all trims.

According to third-party research from CarFans, the launch price “met customer expectations, and overall orders have been growing steadily.” The report added that the vehicle’s “fast-charging capability has clearly boosted interest in the Song Ultra.”

Vehicles in stock are being delivered one after another, with large-scale deliveries set to begin in April. BYD’s store visits are up 40% in the 72 hours since launching, with an average of 15 Song Ultra EVs sold per store.

BYD-Song-Ultra-EV-launch
BYD Song Ultra EV at a Flash Charging station (Source: BYD)

Around 70% of buyers opted to pay the extra 100,000 yuan for the longer-range (710 km) version, with “strong interest” in fast charging capability. Customers are reporting better-than-expected ride and chassis quality.

Inside, the Song Ultra EV features a clean, minimalist design with a 15.6″ central infotainment and 10.25″ driver cluster, plus an added 26″ head-up display.

The electric SUV is equipped with a single rear-mounted electric motor delivering a maximum output of 362 hp (270 kW).

Top comment by Steve Zodiac

Liked by 22 people

Nothing left for ICE to compete on except noise levels and track handling, and soon even the handling will be solved with batteries/motors weighing the same, or less than, an engine and box. "I bought my car because it goes vroom vroom" will just sound antisocial.

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It also features BYD’s DiSus-C intelligent body control system that adjusts damping in real time to minimize bumps and vibrations.

The top three trims offer BYD’s “God’s Eye B” as an option, with a roof-mounted LiDAR and 27 sensors supporting ADAS features such as Level 3 highway and city driving and automated parking. According to CarFans, 45% of buyers ordered the additional God’s Eye B ADAS package.

Measuring 4,850 mm in length, 1,910 mm in width, and 1,670 mm in height, with a wheelbase of 2,840 mm, the Song Ultra EV is slightly bigger than the Song L DM-i PHEV.

Most buyers compared the new Song Ultra EV to BYD’s Sealion 06 EV. Other comparisons included the XPeng G6, Leapmotor C11, Deepal S7, and Tesla Model Y.

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Avatar for Peter Johnson Peter Johnson

Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising