Genesis is gearing up to launch the stunning new ultra-luxe SUV. With its debut just around the corner, we are getting a closer look at the flagship electric SUV with Rolls-Royce-like coach doors.
Genesis GV90 leak reveals coach doors and more
The GV90 is arriving as the largest, most luxurious Genesis SUV to date. Based on the Neolun Concept, the new flagship SUV will sit above the GV80 as Genesis expands into new segments.
As Genesis calls it, the “ultra-luxe, state-of-the-art SUV” stole the spotlight at the New York Auto Show last March.
It wasn’t the stunning, reductive design inspired by Korea’s moon-shaped porcelain jars or the premium Royal Indigo and Purple silk materials that caught most people’s attention at the event, but the B-pillarless coach doors.
The SUV was showcased with Rolls-Royce-like coach doors, offering a new level of luxury for Genesis. Although we’ve seen the GV90 spotted out in public testing a few times now with coach doors, we wondered if they would make it to the production model.

After the full-size SUV reportedly leaked during an internal presentation, we learned the GV90 will launch in at least two versions: a standard model and a coach-door model.
The most recent images from our friends at ShortsCar show the final GV90 model built to inspect the production line. Earlier this month, a GV90 prototype was spotted out in public with the coach doors wide open, providing a sneak peek of the interior.
From what was shown, the cabin will feature a similar layout to the concept, with high-end purple and indigo materials. The GV90 was also caught with an all-black interior, which is expected to be the standard version.
A new video from the folks over at HealerTV offers a closer look at the ultra-luxe interior ahead of its official debut.
The GV90 appears to retain the gear selector located near the top of the steering wheel from the Neolun concept.
Another report, from TheKoreanCarBlog, confirms the new gear selector after the first interior spy shots surfaced.
From what we’ve seen so far, the GV90 is shaping up to be a near replica of the ultra-luxe Neolun concept. Genesis has yet to announce a launch date for the GV90, but it is expected to make an official debut by the end of the year with sales starting in mid-2026.
Prices and final specs, like driving range, will be revealed closer to launch, but the Genesis GV90 is rumoured to be the first vehicle to ride on Hyundai’s new eM platform.
Hyundai said the new platform will deliver a 50% improvement in range compared to its current E-GMP-based EVs, such as the IONIQ 5. It’s also expected to offer Level 3 autonomous driving as well as other advanced driver assistance system (ADAS) features.
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