In less than two weeks, Hyundai will unveil its “groundbreaking” new Pleos brand. The brand will introduce advanced new software and tech that will be used in upcoming Hyundai, Kia, and Genesis vehicles. We will also get our first look at its new development platform. Here’s what we know about Hyundai Pleos so far.
What is Hyundai’s new Pleos brand?
“What if mobility had its own software?” Hyundai asked on Tuesday after teasing its new software-defined brand. The company promises Pleos will “redefine mobility,” but how exactly?
A few weeks ago, Hyundai announced it was holding a developer conference to capitalize on the auto industry’s shift toward software-defined vehicles (SDVs).
At the event on March 28, Hyundai will debut its new Pleos brand while showcasing its latest tech, including a new development platform, artificial intelligence (AI), and autonomous driving advancements. The new SDV tech will power upcoming Hyundai Motor, Kia, and Genesis models, including EVs.
Hyundai describes Pleos as a symbol of its commitment to providing smart, sustainable mobility solutions. Designed to connect and integrate data, the brand will open the door for innovation and collaboration.
During the conference, we will also see Hyundai’s new software development kits (SDKs) and APIs for its next-gen infotainment systems for the first time. The event will feature an exhibition showcasing potential partnership opportunities.
With Kia launching its first electric van, the PV5, Hyundai Motor is quickly advancing new tech and software “set to redefine mobility.” The PV5 will kick off Kia’s Platform Beyond Vehicle (PBV) business, a total mobility solution combining fit-for-purpose EVs with advanced software.
Hyundai claims that “the future of seamless movement is no longer just an idea—it’s becoming reality” as it gears up to unveil its new mobility software brand, Pleos, on March 28.
With a flood of new EVs and tech on the way, Hyundai, Kia, and Genesis are preparing to shake things up in a big way over the next few years. Stay tuned for more on Hyundai’s software brand.
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