Tesla has officially launched the new Model Y in North America and Europe after launching it in China earlier this month.
The difference is that Tesla is now taking orders for both the older and newer versions of its best-selling electric SUV.
That’s a unique launch for Tesla. I don’t remember the automaker doing that before.
After launching the new Model Y design refresh in China two weeks ago, Tesla is now starting to take orders for the refresh in North America and Europe.
But it looks like the design refresh is still a transitional in Tesla’s production as the automaker is still taking orders for the previous version:
For the launch in North America and Europe, Tesla has only added a new “trim” on the Model Y online configurator for a ‘Launch Series New Model Y’, which is the version unveiled in China earlier this month.
But in China, only this new version has been available for sale since the last two weeks.
Tesla estimates that the new version will have 320 miles of EPA range. Compared to 311 miles for the previous Model Y Long Range AWD, the only version of the new Model Y Launch Series available.
Here are all the other changes with the new Model Y compared to the previous version:
| Feature | Model Y | New Model Y |
|---|---|---|
| Starting Price After Est. Savings | $31,490 Available Now | $46,490 Available Starting March |
| Trims | Long Range RWD Long Range AWD Performance AWD | Launch Series Long Range AWD |
| Range | 277-337 miles (EPA est.) | 303-320 miles (est.) |
| Seating | First row: power recline and heated Second row: manual fold and heated | First row: power recline, heated and ventilated Second row: power two-way folding and heated |
| Displays | 15.4″ front-row touchscreen | 15.4″ front-row touchscreen 8″ second-row touchscreen |
| Ride Comfort | First-generation suspension First-generation noise reduction hardware | Second-generation suspension Second-generation noise reduction hardware |
| Cameras | 7 exterior cameras | 8 exterior cameras (includes a new front-facing camera) |
| Audio | Long Range RWD: 7 speakers Long Range AWD: 13 speakers, 1 subwoofer Performance AWD: 13 speakers, 1 subwoofer | Launch Series Long Range AWD: 15 speakers, 1 subwoofer |
| Connectivity | First-generation hardware | Second-generation hardware |
| Trunk | Power open | Hands-free power open on approach |
| Interior | Footwell and door pocket ambient lighting Wooden detailing with black interior | Footwell and door pocket ambient lighting Wrap-around ambient lighting Aluminum detailing and premium textiles |
| Climate | Tinted and laminated safety glass Power-actuated first-row air vents Manual second-row air vents | Tinted and laminated safety glass with metallic infrared reflective coating Power-actuated first- and second-row air vents |
For the Launch Series, Tesla is pricing the new Model Y Long Range AWD at $59,999 USD. That’s $12,000 more than the previous Model Y Long Range AWD, which is still available to order.
Specifically for the Launch Series, buyers get a bunch of special badging around the car:
But they also get things called “Premium Textil Trim” and “Vegan Suede for Black Interior”:
Currently, Tesla is only offering the new Model Y in Stealth Grey, Pearl White Multi-Coat, Ultra Red, and Quicksilver, but they are all included in the Launch Series price.
The Glacier Blue that is offered in China is currently not offered in North America or Europe.
Tesla is talking about the first deliveries of this new version of the Model Y coming in March in North America.
Top comment by Yu-Jen Wang
If you configure the "old" Model Y with all the upgrade options—quick silver paint, 20-inch wheels, white interior, tow hitch, and FSD—it totals $62,990 before any incentives. The launch edition include all these options for $59,990 which is a great deal if you were planning to get those options anyway. Personally, I wouldn’t choose all these upgrades, especially FSD.
Once Tesla exhausts inventory of the previous Model Y, Tesla is likely going to open orders for cheaper non-Launch Series new Model Y.
Electrek’s Take
This came sooner than expected, as most expected the launch to be closer to March based on how Tesla launched the Model 3 refresh last year.
But this is also different since Tesla continues to take orders for the previous version.
Tesla was likely worried about the Osborne effect and this strategy of starting with this more expensive version of the Model Y, the Launch Series, is going to help sales of the much cheaper previous version.
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