Days after teasing a major reveal at the 2024 Specialty Equipment Market Association (SEMA) show, Kia has unveiled two unique and custom-built EV concepts designed for adventure off-road. During the unveiling, we got a look at a new spin on the ever-popular EV9 SUV called the “ADVNTR” and a rugged take on one of Kia’s new purpose-built vehicles (PBVs), the PV5, called “WKNDR.”
On October 30, Kia America posted a clandestine press release about an upcoming reveal at the annual SEMA show in Los Angeles. The first release featured a shadowy image of what appeared to be some off-road vehicle, with its recognizable Kia front fascia shining at the camera lens. The text read, “All roads lead to SEMA.”
We speculated that SEMA might be the event where Kia finally unveils the first of its two promised BEV pickup trucks. Since the headlamps closely resembled those of an EV9, we thought it could be the mule pickup we reported being tested in the US earlier this year. We were close.
Later that same day, Kia followed up with a second press release with the same title and quote but an image of a different off-road EV shining through the darkness, one that was much less recognizable.
Both releases had fine print stating that the vehicle in each image was a concept, so we curbed our expectations heading into this week’s 2024 SEMA show. This morning, Kia officially unveiled these two new off-road concept EVs, and they’re pretty cool looking. Have a gander at the EV9 ADVNTR and the PV5 WKNDR.
Kia unveils off-road concepts of its EV9 and PV5 EVs
According to the Korean automaker, designers from Kia Design Center America (KDCA) in Irvine, CA, imagined both off-road concepts. SEMA is usually a stage for OEMs to showcase concepts and accessories that are more rugged or heavy-duty.
Hence, the Kia team brought its A-game to Vegas with two new concept EVs that “intrinsically blend form and function into machines designed for responsible engagement with nature.”
The first is the EV9 ADVNTR, based on the three-row SUV that contributed to record sales for Kia in the US in October. Today, Kia shared that its off-road concept version of the EV9 is equipped with new custom front and rear facias, reinforced rocker panels, and rugged tires for more maneuverability in the elements.
Additionally, the EV9 ADVNTR can lift 3 inches higher than the standard 2025 SUV model and features a new roof rack that can haul luggage and hiking gear or support a roof-mounted tent.
In addition to the EV9 ADVNTR, Kia unveiled an off-road concept version of its new PV5 called the WKNDR. The PV5 is a middle-of-the-pack BEV in Kia’s latest ‘Purpose Beyond Vehicle’ lineup, which debuted at CES 2024.
While the standard PV5 was designed for commercial operations and last-mile deliveries, the Kia design team decided to take it off-road with the new WKNDR concept. This BEV van has been lifted and rigged with some hefty off-road tires, but like its predecessor, the interior of the PV5 WKNDR is what truly stands out.
Kia describes the off-road concept van as a “Swiss Army Knife on wheels,” offering a modular cabin that can be customized to an owner’s wants and needs. The conceptual design features a first-of-its-kind storage solution called the “Gear Head” feature that delivers off-board, sheltered storage space for equipment when the vehicle is stationary, maximizing interior space while providing owners with easy access to all their belongings.
Thanks to its modularity, Kia shared that the off-road van’s “Gear Head” space can also be converted into a mobile pantry for those foodies who want to assemble an array of cuisine while parked out in nature, or anywhere for that matter.
Top comment by Will B Sailors
I like what KIA is doing, these look awesome. Off-roading, and vacationing in general, will need 'silly' and 'pointless' vehicles like this. Robo taxis won't cut it in Yellowstone.
Kia also shared that its team designed the PV5 WKNDR to be self-sufficient as an off-road BEV. It features solar panels and hydro turbine wheels that can recharge the vehicle’s batteries and power other components, like an onboard compressor.
Since these remain mere concepts, we don’t have any performance specs for the Kia EV9 ADVNTR or PV5 WKNDR, nor can we confirm that either model will reach bonafide production for sale. However, Kia is thinking beyond its current lineup and is at least flirting with the idea of delivering some new models that would compete against the likes of Ford, Rivian, and recent reveals from VW Group’s Scout Motors.
At the very least, we may see some of these features and design elements in Kia’s upcoming BEV pickups. For now, however, these off-road EV concepts are an exciting exercise in design that once again shows how innovative and creative Hyundai Motor Group is across virtually all BEV segments.
We hope to see more concrete unveilings from the Korean automaker soon.
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