Skip to main content

The greatest barrier to EV adoption? Lack of familiarity

Once drivers get behind the wheel of an EV, worries about range anxiety, costs, and charging notably drop, a new Plug In America study finds.

Plug In America, a US nonprofit that advocates for widespread EV adoption, teamed up with EPRI, a nonprofit R&D organization, to release the latest insights into how EV drivers feel about their cars in its “2024 EV Driver Annual Survey Report.”

One of the biggest takeaways is how drivers’ worries decrease with EV adoption. Before making the switch, many people fret about battery range, charging infrastructure, and overall costs. But the data shows that once they start driving electric, these concerns drop significantly.

“It’s great to have data show what we’ve heard from EV owners for years,” said Joel Levin, Plug In America’s executive director. “What seem like scary issues for some people considering an EV become non-issues after going electric.”

However, concerns about the reliability of public charging and the impact of weather on EV performance still remained for EV drivers. The number of drivers worried about charging access after switching to EVs dropped, but the dip is slight. Fortunately, the Inflation Reduction Act and the Infrastructure Investment and Jobs Act are pouring in funding to address these exact pain points.

Overall, the EV drivers surveyed were overwhelmingly positive about their vehicles. A whopping 89% say they’re “likely” or “very likely” to make their next car electric, with even stronger support from those 65 and over and Tesla drivers, which sees over 90% saying they’ll stick with EVs.

The “2024 EV Driver Annual Survey Report” is based on responses from over 4,200 people from January through March 2024, including more than 3,300 current EV drivers. Even among those who don’t own an EV yet, 77% of people surveyed that are considering a new vehicle in the next year are eyeing an EV or plug-in hybrid.

Financial backing for Plugin America’s survey came from EPRI, Xcel Energy, and the Alliance for Transportation Electrification. You can access the survey here.

Electrek’s Take

This stat may come up since it differs from the Plug In America report, so I want to reference the recent McKinsey “2024 Mobility Consumer Pulse” survey. It found that 46% of US EV drivers said they are likely to switch back to gas-powered vehicles. While the McKinsey report covers a wide range of data on EV drivers, media outlets have mainly focused on this particular statistic, which highlights ongoing concerns about EV ownership.

A big reason the McKinsey respondents cited was the public EV charging experience, and the Plugin America report confirmed that. Plus, both reports found that a lack of familiarity with EVs is the biggest barrier to switching to electric.

The Plug In America report focuses on data from Q1 2024, while the McKinsey report draws from over 30,000 EV and gas car owners across 15 countries, covering data collected since 2021. In those three years, the landscape has shifted significantly. McKinsey’s findings show that global interest in purchasing EVs has steadily increased during that time, reflecting the growing momentum behind electric vehicles despite ongoing challenges.

Top comment by Dan B

Liked by 9 people

On another site, the majority of people leaving comments are very anti-EV for sure. They are more about huge trucks, SUV's and big HP motors that drink gas. Although I respect others' desire to drive or not drive an EV, I don't allow them to write down a bunch of lies and mis-information.

One of the things I love to do is put down factual things while letting them know how or where they can find that info on their own (but they never will). But my favorite thing? I'll ask them when the last time they drove an EV or if they have ever driven one. Almost 100% of the time, you won't hear another thing from them.

View all comments

While it’s useful to compare the two reports, they aren’t directly comparable because the datasets are fundamentally different. The differences in time frame, scope, and participant pools mean the findings offer distinct perspectives rather than being an exact match.

Read more: Here’s how much money you’ll get with the Inflation Reduction Act


To limit power outages and make your home more resilient, consider going solar with a battery storage system. In order to find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and you share your phone number with them.

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisers to help you every step of the way. Get started here. –trusted affiliate link*

FTC: We use income earning auto affiliate links. More.

Stay up to date with the latest content by subscribing to Electrek on Google News. You’re reading Electrek— experts who break news about Tesla, electric vehicles, and green energy, day after day. Be sure to check out our homepage for all the latest news, and follow Electrek on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our YouTube channel for the latest reviews.

Comments

Author

Avatar for Michelle Lewis Michelle Lewis

Michelle Lewis is a writer and editor on Electrek and an editor on DroneDJ, 9to5Mac, and 9to5Google. She lives in White River Junction, Vermont. She has previously worked for Fast Company, the Guardian, News Deeply, Time, and others. Message Michelle on Twitter or at michelle@9to5mac.com. Check out her personal blog.


Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications