Genesis is making a name for itself in the US luxury market with a bold style and high-quality design. The luxury Genesis brand is outpacing rivals, closing in on Porsche and Land Rover in sales as its all-electric models expand into new states.
After launching in the US in late 2016, Hyundai’s luxury division, Genesis, is making its presence known in a big way.
After overtaking Nissan’s Infiniti luxury brand in 2022, Genesis is aiming for more. Genesis sales have grown from less than 7,000 in 2016 to over 69,000 last year, according to data from CNBC. The brand’s closest rivals include Porsche (75,415), Land Rover (71,727), Lincoln (81,818), and Volvo (128,350).
Genesis believes the momentum will continue with double-digit sales growth annually over the next few years.
A big reason for the optimism is Genesis’ electric vehicles. Genesis sells three electric vehicles in the US: the GV60, Electrified GV70, SUV, and Electrified G80 sedan.
According to Cox Automotive data, Genesis sold 6,403 EVs in the US in 2023, up 283% from 2022 and outpacing rivals Lexus and Lucid.
In March, Genesis revealed the stunning Neolun concept, previewing its first full-size luxury electric SUV. It will serve as the brand’s tech beacon, featuring “innovation that exceeds conventional standards.”
Genesis expands EV availability to outpace luxury rivals
Top comment by TexasErin
I am leasing a standard GV60. I have had it for three months. It is the only one I’ve seen here in East Texas. It is pretty and gets a lot of looks. The drive is very smooth. But it makes me miss my Tesla so much.
There are so many things that I hate about it. The settings don’t “stick” such as scheduled charging, drive modes such as sport, one-pedal driving. And to change the settings is very annoying due to having to hunt through menu upon menu. Everything will be good, but then on a random day, the settings will change. And to have to choose sport mode and one-pedal driving every time the car is turned on is really ridiculous.
I can’t wait until my 3-year lease is up.
Genesis also revealed the GV60 Magma, the first vehicle for its new high-performance brand. The sportier Magma brand is designed to spread awareness and boost sales.
Each of Genesis vehicles will get a performance Magma upgrade as it looks to grow the brand. Genesis Magma will rival Mercedes-AMG, which previewed its first high-performance EV earlier this year.
Meanwhile, Genesis announced Tuesday that its electric models are now available in 37 US states. That’s up from 33 last October, with the GV60, Electrified GV70, and Electrified G80 available in Alabama, Kansas, Oregon, and Rhode Island. Genesis EVs are now available in:
- Alabama
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Florida
- Georgia
- Hawaii
- Illinois
- Indiana
- Louisiana
- Maryland
- Massachusetts
- Kansas
- Kentucky
- Michigan
- Minnesota
- Missouri
- Nebraska
- Nevada
- New Hampshire
- Ohio
- Oklahoma
- Oregon
- New Jersey
- New York
- North Carolina
- Pennsylvania
- Rhode Island
- South Carolina
- Tennessee
- Texas
- Utah
- Virginia
- Washington
- and Wisconsin
Genesis Motor North America COO Claudia Marquez said, “This latest phase of growth allows for even more customers to discover our award-winning EV lineup.”
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