Mercedes-Maybach shares US pricing for new EQS 680 SUV

Six months after unveiling the EQS 680 SUV – Mercedes-Maybach’s first all-electric model – the ultra-lux sub-brand has shared US pricing… and it’s not cheap. That said, this is the top-tier version of the all-electric SUV from a brand that is already known for its utmost quality and performance.

Mercedes-Maybach operates as a sub-brand of Mercedes-Benz, whose name is globally associated with the luxury and unique design features only the most well-off customers can enjoy.

We’ve seen Maybach gain notoriety under the Mercedes-Benz umbrella over the past decade, finding a Rolodex of suitors interested in unique and high-end versions of the Mercedes S-Class and other combustion models. However, Maybach has been flirting with the idea of luxury electric vehicles since 2016, when it shared the Vision Mercedes-Maybach 6 – a 2+2 electric coupé concept with 200 miles of range. Maybach followed up in 2018 with an electric SUV concept called the Vision Mercedes-Maybach Ultimate Luxury.

That said, the first official Mercedes-Maybach BEV would not arrive until this past April, when it was unveiled to Electrek and other media in Lisbon. While the original EQS 680 SUV was clad with chrome and Maybach logos EVERYWHERE, the automaker followed up with a sleeker, darker “Night Series” this past May.

Today, Mercedes-Maybach shared US pricing of the EQS 680 SUV, which also includes the murdered out black version… only for an extra $25,000.

Mercedes-Maybach EQS 680 SUV pricing starts at $180k

You read that correctly. No one said top-tier quality and performance come cheap, but Maybach’s first crack at an EV does have a lot of exciting technology to offer. Described by its makers as “an automotive masterpiece,” the Maybach EQS 680 SUV is equipped with dual motors that deliver an output of 84 kW, 649 hp, and 700 lb-ft of torque. Here are some additional specs we first learned during the April unveiling:

The SUV comes standard with AIRMATIC Air Suspension, an adaptive damping system, and rear-axle steering with a steering angle of up to 10 degrees. Its cabin features Mercedes’ unique MBUX Hyperscreen across the dash, as well as scenting capabilities throughout the interior in the Air Balance package, complete with its own unique fragrance called “No. 12 MOOD Ebony.”

The rear seats come with Nappa leather upholstery exclusive to Maybach, adding comfort to the front and rear Executive seats that include ventilation, massagers, and neck and shoulder heating capabilities. Customers can also opt for the Executive Rear Seat Package Plus, which adds calf massages while you recline and sip champagne from the interior’s removable mini fridge.

Of course it has a fridge; it’s $180,000!

Future Maybach EQS SUV customers in the US can choose between the five-seat option or the four-seat Executive Rear Seat Package Plus with no change in pricing. Speaking of pricing, here’s how it breaks down:

As you can see from the specs above, we previously only had the provisional WLTP range, but according to the Mercedes-Benz USA website, the range appears to be closer to 280 miles, assuming that’s EPA official. Starting today, US customers can order their new Maybach EQS 680 SUV based on the pricing above. The EVs will be built at Mercedes-Benz plants in Alabama in a “net carbon neutral manner.” What do we think?