With a new dealer incentive and Retail Customer Cash bonus, now may be the best time to buy Ford’s all-electric SUV. All versions of the 2023 Mustang Mach-E now include a significant discount for those buying or leasing.
A bulletin sent to dealers last week revealed a new discount for buying or leasing the 2023 Ford Mustang Mach-E, according to auto research firm CarsDirect.
Ford is now offering $6,250 in Retail Customer Cash on the 2023 Mustang Mach-E GT. The deal runs through January 2 and can be combined with the $3,750 EV tax credit for up to $10,000 in combined savings.
For those looking to lease, Ford Credit offers the same discount in Red Carpet Lease Cash on 2023 Mach-E models.
The Premium and California Route 1 are eligible for a $4,250 rebate, while the Mach-E Select qualifies for $1,250
Meanwhile, Ford introduced a hidden Mach-E discount less than two weeks ago. The automaker is offering an additional $3,000 in dealer cash on Mustang Mach-E models ordered before May 1.
2023 Ford Mustang Mach-E purchase and lease prices
The Select and GT trims are eligible for the maximum incentive on purchases, while the Premium and California Route 1 each receive $2,000. For leases, Ford is offering $1,000 across the entire lineup.
| 2023 Ford Mustang Mach-E trim | Starting Price | Lease at (per month) | Due at signing (for leases) |
| Select | $42,995 | $637 | $5,117 |
| Premium | $46,995 | $607 | $5,487 |
| California Route 1 | $56,995 | $759 | $6,639 |
| GT | $59,995 | $733 | $6,913 |
However, dealers can decide to hold the dealer cash as profit or pass it along to the consumer. So, is it the best time to buy or lease a Mach-E?
Top comment by LR
The pricing table in the article is not completely clear - are these the lease prices after all the incentives or before? If these are lease prices after incentives, its very underwhelming.
Also - I think Ford went the Tesla route and eliminated the purchase option during/at the end of the lease. If this is true, leasing is a terrible idea in general (you are stuck at lease expiration in an absolute need of a car - whether you like the market or not; a lease buyout clause provides for a pre-negotiated way to keep the current car and, by virtue of this fact, massively improves customer's position). Does anyone know whether Ford got rid of this obnoxious practice?
For buying, perhaps. But despite similar MSRPs, the Tesla Model Y is still a way better deal with leases starting at $399 per month due to better lease incentives.
The new Mach-E deals come after Ford introduced a significant discount on the F-150 Lightning earlier this month.
Ford is offering up to $7,500 off the lease or purchase of a 2023 F-150 Lightning. With a potential $7,500 tax credit, shoppers can save up to $15,000.
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