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7Charge is the 7-Eleven of the future: Ambitious EV fast-charging network and new app

EVs and Slurpees are the future, according to 7-Eleven. The convenience store chain is entering a new era after unveiling 7Charge Thursday, an ambitious EV fast-charging network plan alongside an app to make finding someone to plug in and charge even more accessible.

7-Eleven launches EV fast-charging network and app

Growing to become the world’s largest convenience store chain didn’t happen by chance – 7-Eleven has a history of innovating.

I mean, the world wouldn’t be the same without coffee in to-go cups, self-serve fountain sodas, and 24-hour service, all 7-Eleven firsts.

Now the company is moving the world forward once again, this time toward a greener future. 7-Eleven announced Thursday the launch of 7Charge, an ambitious EV fast-charging expansion plan, and a new app.

Through 7Charge, 7-Eleven aims to build “one of the largest and most compatible” electric vehicle fast-charging networks of any retailer in North America.

7-Eleven says any EV make and model with common CHAdeMo or CSS plug types will be able to use the service. And to make it even more convenient for customers to find a charging station, the company has revealed the 7Charge app, available on the app store or Google Play.

The fast-charger network will be owned and operated by 7-Eleven and will be backed by 100% green electricity.

Although no specifics on how many chargers will be installed were mentioned, the convenience store chain operates, franchises, and licenses over 13,000 stores in the US and Canada.

7-Eleven has already begun rolling out fast charging services in several states, including Florida, Texas, Colorado, and California.

The company says expanding its fast-charging network will help provide EV charging options in neighborhoods lacking access.

Electrek’s Take

Top comment by WizeAdz

Liked by 8 people

I've done a couple of long roadtrips in my MYLR recently, and I've noted several gas station/convenience store chains really are rolling out Superchargers: Casey's, Wawa, Sheetz, and some others.

What's missing from some of these stops (besides a fast-casual restaurant within walking distance) is an indoor table where you can eat & chill for a while.

Outdoor tables are much appreciated, too, but they only work in nice weather.

A charge takes around 40 minutes, so the EV travel cadence is little bit more chill than the rushed gas stops I used to make. I'm much more likely to buy and sip a hot beverage than I would be in an old-fashioned car.

I did stop at a Sheetz the other night that had the right kind of indoor table, and it was good.

Hopefully 7-11 realizes that they need to tweak their formula slightly to accommodate a new kind of customer.

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7-Eleven operates, franchises, and licenses one of the largest convenience store networks across North America (13,000+), offering fast charging makes complete sense from a business standpoint.

The company already has prime locations, being on main roads, near highways, and neighborhoods. Drivers can find convenient charging spots through the app and will spend at least a few minutes shopping around.

And what better convenience store chain to shop around than 7-Eleven with gas station food and drinks people actually go out of their way for? 7-Eleven gets it. And that’s why they’ve grown into the brand they are today.

We’ll keep you updated as the service begins rolling out. Stay tuned for more.

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Avatar for Peter Johnson Peter Johnson

Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising