Tesla announced that it is launching “Tesla Energy,” its energy division in China, starting with the Powerwall home battery pack.
China has become Tesla’s biggest market outside of the US, and it is growing fast.
However, that’s for its electric vehicles.
Tesla Energy, the automaker’s division selling solar rooftop systems and stationary energy storage, has been mostly operating in the US.
The Powerwall has made it to other markets, like Germany and Australia, but Tesla has focused on markets with high solar power penetration and energy costs as availability is limited.
Now, Tesla is announcing the launch of Tesla Energy in China, which is going to happen tomorrow at an event in Lhasa, Tibet:
To announce the event, Tesla shared images of the Supercharger, Powerwall, and solar panels:
While the launch of the Powerwall makes sense, and it has happened in other markets before, as previously mentioned, the launch of solar panels in a new market would be significant for Tesla.
So far, Tesla has almost exclusively deployed solar products in the US, where it acquired its solar operations through its acquisition of SolarCity, which was operating almost exclusively in the US, aside from a few commercial projects.
Lately, Tesla has listed energy jobs in China, indicating that it could start solar and Powerwall residential installations in the country.
The automaker has been known to leverage its automotive presence to market its energy products. It has a growing presence in China and a growing customer fleet, which will be valuable to sell its energy products.
It’s quite far from that right now, with its energy division bringing in just short of $500 million in revenue last quarter to the automotive business’ $9 billion.
FTC: We use income earning auto affiliate links. More.
Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.