Skip to main content

Lordstown (RIDE) claims 50,000 pre-orders for its electric pickup truck

Lordstown (RIDE) says that it received 50,000 pre-orders for its “Endurance” electric pickup truck.

The company has released a corporate update with a few interesting pieces of news.

Lordstown, an electric vehicle startup that spun out of Workhorse and GM’s sale of its Lordstown factory, unveiled the Endurance electric pickup truck at an event at the Lordstown factory earlier this year.

At the event, they started pre-orders with $100 deposits for the truck.

Now Lordstown says that it has received about 50,000 reservations from commercial fleets with an average of about 500 pickups per fleet:

Lordstown Motors has received approximately 50,000 non-binding production reservations from commercial fleets for its Lordstown Endurance all-electric pickup truck, with an average order size of approximately 500 vehicles per fleet. This figure does not capture interest the company has received from organizations that are not in position to be able to place pre-orders, such as federal, state and municipal governments, and military fleets. Deliveries of the Lordstown Endurance are expected to begin in September 2021, with full production ramping up throughout 2022.

The Lordstown Endurance starts at $52,500 with a range of “over 250 miles,” but one of the most interesting things about the Endurance is the fact that Lordstown decided to use four in-wheel hub motors to power it.

Here are the other company updates:

  • Lordstown Motors is currently building and testing Alpha 2 prototypes of the Endurance, incorporating learnings from the successful Alpha 0 prototype vehicle, as the company continues to prove out its technology. Lordstown Motors is also preparing to build its Beta series prototypes beginning in early 2021 using the production lines at the Lordstown, Ohio, plant. The company expects to produce 40 to 50 Beta prototype vehicles, which will be used for crash, engineering, and validation testing. The company also expects some of these vehicles may be sent to some initial customers for their feedback. The Lordstown Endurance has already achieved a 5-star crash test rating via software crash simulation.
  • Lordstown Motors expects to increase its internal headcount to 500 individuals by the end of 2020 and to 1,500 employees by the end of 2021. The company currently employs more than 250 individuals in the areas of manufacturing, engineering, marketing, sales, facilities, human resources, IT, supply chain, accounting and finance. These employees are engineering the Endurance and preparing the plant for mass production. Lordstown Motors has also engaged approximately 150 contractors. Individuals interested in careers with Lordstown Motors Corp. can click here.
  • This week, Lordstown Motors will officially open a satellite research and development center in Farmington Hills, Michigan. This facility will include space for vehicle inspection and benchmarking, as well as labs for testing, validation, and prototyping. Lordstown Motors understands that automotive engineering talent in the Detroit area is world-renowned, and with this new R&D Engineering Center, expects to access the deep automotive engineering talent pool and numerous automotive supplier partners that exist in the region.
  • Later this month, Lordstown Motors will open a service center in Irvine, California, in what will be its first service center outside of Ohio. The facility, combined with the company’s mobile service, will enable Lordstown Motors to service commercial users in the southern California region. The company has chosen California as the location for its first service center outside of Ohio due to the favorable regulatory backdrop in the state, which is aggressively promoting more widespread adoption of electric vehicles.
  • Construction has begun on a 700,000 square foot battery pack and hub motor production facility at Lordstown Motors’ 6.2 million square foot Ohio headquarters. Completion of the first stage of this facility is expected in time for Start of Production of the Endurance in 2021. When completed, Lordstown Motors expects the facility to be one of the largest of its kind in the United States.
  • Several senior members of the company’s management team have recently been promoted. These individuals include Rich Schmidt, who has been promoted to president, Shane Brown, who has been promoted to chief production officer, and John Vo, who has been promoted to vice president of propulsion. Mr. Schmidt has more than 30 years of extensive automotive production experience, including at several major traditional automotive OEMs and at Tesla, where he was a senior production executive. As president, he will focus on ensuring the company’s goals are met and will be responsible for all operational activities and direction of the entire manufacturing process. Mr. Brown has more than 20 years of production experience at traditional OEMs. Mr. Vo has more than 20 years of experience in the production of industrial electronics, including seven years at Tesla, where his last role was head of global manufacturing.

FTC: We use income earning auto affiliate links. More.

Stay up to date with the latest content by subscribing to Electrek on Google News. You’re reading Electrek— experts who break news about Tesla, electric vehicles, and green energy, day after day. Be sure to check out our homepage for all the latest news, and follow Electrek on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our YouTube channel for the latest reviews.



Avatar for Fred Lambert Fred Lambert

Fred is the Editor in Chief and Main Writer at Electrek.

You can send tips on Twitter (DMs open) or via email:

Through, you can check out Fred’s portfolio and get monthly green stock investment ideas.