Tesla’s sales in Norway surge as it stabilizes monthly deliveries after issues

Norway has been a top market for Tesla for years despite its small size and every time it looks sales are peaking, Tesla’s sales increase again.

It’s happening again as Tesla’s deliveries are trending about twice as high as last year and the automaker stabilizes monthly deliveries.

Tesla has a cyclical production process that results in Model S and Model X vehicles being produced in large batches for specific markets.

It results in large shipments hitting some markets and in Norway, it caused a lot of issues earlier this year.

The automaker’s shipments kept being taken off the road for using transporters with “dangerous” trucks that do not conform to Norway’s rules and it even resulted in a crash with damaged Tesla vehicles.

CEO Elon Musk responded to our article on the issue by saying that Tesla would slow down deliveries:

I have just asked our team to slow down deliveries. It is clear that we are exceeding the local logistics capacity due to batch build and delivery. Customer happiness & safety matter more than a few extra cars this quarter.

— Elon Musk (@elonmusk) March 24, 2018

A few months later, it looks like the “slow down” in deliveries is actually more about stabilizing monthly deliveries to avoid a big rush at the end of the quarter.

Normally, Tesla would deliver only a handful of cars during the first 2 months of a quarter and then deliver an incredible amount of cars during the last month a quarter.

Take the first quarter 2018 for example. Tesla delivered only 215 cars in January and 81 cars in February, but it delivered 1,403 cars in March, which actually was when Tesla started having issues with its shipments.

Now in the second quarter, Tesla delivered 716 cars in April and 519 cars in May. That’s more than 3 times the number of vehicles that Tesla delivered during the same period last year.

A similar amount of vehicles are expected to be delivered this month instead of a spike of deliveries like in most previous quarters.

Tesla has now delivered over 3,000 vehicles in Norway since the beginning of the year based on registration data.

In comparison, Tesla delivered just over 1,500 vehicles during the same period last year.

The surge in deliveries is contributing to Norway hitting new records in electric vehicle sales, which now represents the majority of new vehicles sales in the market.

As we reported last month, experts think that EV growth in the country is even starting to affect the oil industry.

Electrek’s Take

As I previously stated, I think that Norway has already reached the tipping point of electric vehicle adoption after EVs reached a majority market share.

And I think it will need to as the next 12 months will be even more insane.

The audi e-tron quattro and Jaguar I-Pace are both hitting the market this year and then, the Model 3 is going to be delivered in masses next year.

I think the numbers in Norway are going to be insane.

What do you think? Let us know in the comment section below.