Faraday Future recently had one of its first good news in a while when it announced that it is moving into an existing factory instead of building its own in the middle of the desert.
It was seen as a more feasible approach to bring its first electric car to market.
But it looks like FF is still trying to figure out its whole business model as it sent out a survey to its followers for them to help “shape key aspects of their business.”
Several people who either signed up to get updates from Faraday Future or reserved the FF91 reached out to us to inform us of the survey.
The electric car startup told them that “Your Feedback Can Influence the Future of FF”:
“You have been selected to participate in a brief survey, lasting no more than 10-15 minutes, that will help Faraday Future shape key aspects of our business. The questions that follow will not only help us to get to know you and what drives you, but also provide a chance for you to tell us what you think about several interesting ideas under study.”
The questions had to do with different ownership or membership access models and what they would like to see at charging stations:
It gives us an interesting glimpse at FF’s approach to ownership, or rather lack of ownership, for its upcoming vehicles.
They had been hinting at a subscription-based approach even before they actually unveiled a vehicle. The FF91 is expected to be an expensive vehicle and make it available as part of a fleet could reduce the cost of accessibility.
Though to make any of that happen, they need to bring the vehicle to production and while they are taking possession of a new factory, it’s still far from being ready to produce electric vehicles.
FF insists that it still aims to bring the FF91 to market next year, but they have not disclosed if they managed to secure the required investment.
The same goes for the charging network, which would also require a significant investment.
Jia Yueting, FF’s main financial backer, had very public financial issues recently and they have now hired former BMW/Deutsche Bank CFO Stefan Krause to straighten up their finances and look for new investors.