Tesla CEO Elon Musk has been hinting at Tesla having its own music streaming service recently, but now it looks like it’s something that the company is actively working toward.

Recode reported today based on sources in the music industry:

“Music industry sources say the carmaker has had talks with all of the major labels about licensing a proprietary music service that would come bundled with its cars, which already come equipped with a high-tech dashboard and internet connectivity.”

Tesla didn’t deny the news and instead commented:

“We believe it’s important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose,” a Tesla spokesperson said. “Our goal is to simply achieve maximum happiness for our customers.”

At the shareholder meeting earlier this month, Musk talked about Tesla updating its music player in order for owners to have a better access to the music they want to hear with a new algorithm.

A few days later, Tesla launched a new curated playlist from a DJ with commentary that can be enabled or disabled at the touch of a button. Musk even talked about making the playlist available through the Tesla mobile app in order to make accessible outside the vehicle, like any other streaming service.

It looks like Tesla could start testing new features that could eventually be implemented in its own music streaming service.

The company already partnered with Spotify to make the service available in Tesla’s European fleet since December 2015. It had versions of the app in its system for the US on several occasions, but the feature was never pushed to the fleet.

Maybe that’s why it never happened? They are instead working on their own service?

What do you think Tesla owners? Do you want to see what Tesla can do in the field or do you just want Spotify or even better, the long promised app mirroring feature? Let us know in the comment section below.

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