Volvo is aggressively pushing for its first long-range electric car to start between $35,000 and $40,000

Last month, Volvo confirmed that it plans for its first all-electric vehicle to come in 2019 with battery pack options up to 100 kWh.

Now the company adds that it plans to sell the vehicle in the US for an aggressive starting price of $35,000 to $40,000 with at least 250 miles of range.

Lex Kerssemakers, CEO of Volvo Car USA, confirmed the news on the sidelines of the Geneva auto show this week (via Auto News):

“That’s what I put in as the prerequisite for the United States,” Kerssemakers said. “If I want to make a point in the United States, if I want to make volumes, that’s what I believe I need.”

He is not wrong since with a range of 250 miles and at that price, it would make the vehicle competitive with the Chevy Bolt EV and the Tesla Model 3.

At $35,000 to $40,000, it would be on the lower-end of Volvo’s own price range, regardless of being battery-powered or not.

The thing is though that we don’t actually know yet what vehicle segment Volvo plans to enter with its first EV and Kerssemakers didn’t offer any hint.

The two new concepts Volvo unveiled last year are likely at the top of the list: Concepts 40.1 (SUV) and 40.2 (sedan):

The small SUV would likely compete with Tesla’s upcoming Model Y, while the sedan would be a Model 3 competitor.

Though only one EV model is expected from the Swedish automaker in 2019, they plan to ramp up fast in order to accumulate a global fleet of “up to 1 million electrified cars by 2025 globally”.

What do you want to see from Volvo first? An electric sedan or SUV? Let us know in the comment section below.