It’s called ‘Project Loveday’ in honor of 10-year-old Bria Loveday who suggested it.
Until May 8, 2017, Tesla will take submissions that will be judged by Tesla employees who will choose 10 winners based on “originality, creativity, relevance to Tesla and its mission, and entertainment value.”
In the Terms and Conditions for the competition, Tesla lists the guidelines for the submissions:
- Submissions must be submitted via the online Entry Form
- Submissions must comply with these Terms and Conditions
- Videos must be no longer than 90 seconds
- Videos must relate to Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy
- Videos hosted on third-party social media platforms must comply with that platform’s Terms of Service
- Videos must be approved for all ages; i.e., it cannot contain violence, nudity, or inappropriate language or behavior
- Any text or voice-overs in the videos must be in English
- Submissions must not contain material that violates or infringes another’s rights, including, but not limited to, privacy, publicity or intellectual property rights
- Submissions must not in any way mention, refer or otherwise allude to the name, logo or trademark of any entity, individual, product or brand other than those of Tesla and its brands
- Submissions must not contain material that is not the original work of the Entrant
Bria Loveday’s suggestion was to air the winning fan-commercial since Tesla has never paid for advertising time, but they are actually sticking with their strategy on that front and they will instead share the winning videos on their social media accounts.
They were kind of already doing that without any official competition:
But there will also be a “Grand Prize Winner” among the 10 winners who will receive more than promotion on Tesla’s social media accounts:
“The Entrant with the top winning Submission will be invited to and introduced at a future Tesla product launch event. Tesla will pay for reasonable travel expenses and accommodations for 2 people for 2 nights.
It’s interesting that Tesla still shows no interest in advertising its products through more conventional means for automakers, but not that surprising considering the company has a 12-month long backlog of reservations for the Model 3.
Participants can submit their videos through Tesla’s website after posting them to Youtube.