Another day, another electric supercar concept. This time the effort is being headed by a small Swiss design company, Classic Factory, founded in 2009 by designer Robert Palm.
So far, all we’ve seen is a teaser image and a few stats. The car will have “4 seats/4 doors/4-WD” and be capable of 0-100km/h (0-62mph) in under 2.3 seconds. The design company is Swiss, but has contracted a German company “specialized in low-volume manufacturing with the highest quality imaginable.”
Classic Factory seems to be primarily an automotive/industrial design company and is approaching this as a boutique coach building effort. There is a long history of such things in the automotive industry, and they usually command a high price. But also, practicality is not generally a major concern for these low-volume design exercises, so it’s puzzling that this car would have four seats and four doors, instead of the traditional two of each. It’s hard to sell a lot of two-door cars, but since the company only plans to build 100 of them, they ought to be able to find a market of people looking for something impractical.
There’s no indication that the company has any grander designs on mass production in the future, unlike the various well-funded EV startups like Faraday and Lucid. They’re also filling a different niche than Rimac, who are lower production and seem more engineering-focused, including providing engineering services for racing and other automotive companies. Of course, Tesla started off similarly, with an expensive low-production electric supercar, with hand-built manufacturing outsourced to another small manufacturer.
The company is expected to showcase the first prototype at the 2017 Geneva Motor Show in the coming weeks.
Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.