The latest round of Tesla’s quarterly referral program ended yesterday and Tesla surprised everyone by launching not one, but two new rounds of the program: a new quarterly round and a new annual round – something it hasn’t done before.

New buyers are still getting a $1,000 discount, but the program features new prizes for referrers. It also brings back the opportunity to win a Model S or X based on your performance in the program per region rather than only a random drawing like the last few rounds.

The new quarterly round will last from January 16 to March 15, 2017 and the limit of referral went down from 10 to 8.

The prizes are very similar to the last round with the addition of the ‘Tesla Model S for Kid’ and that the invitation to the event is now confirmed to be the ‘Model 3 delivery event’:

  • 7+ Qualifying Referrals Owners who make 7 qualifying referrals will receive an invitation for themselves and a guest to attend our Model 3 delivery event.
  • 5+ Qualifying Referrals Those who make 5 or more qualifying referrals will receive an exclusive red Founders Series Powerwall 2. This limited edition Powerwall is not available to the public.
  • 3+ Qualifying Referrals Those who make 3 qualifying referrals will receive a Founders Series Tesla Model S for Kids. This miniature driveable electric Model S includes working headlights, sound system, and charge port.
  • 2+ Qualifying Referrals Those who make 2 or more referrals will receive a rolling Tesla carry-on.

As previously mentioned, Tesla is also introducing another new referral program called ‘Annual Awards’ with the biggest prizes being a Model S or X P100D Ludicrous.

Starting from today, the first to 20 referrals per region will receive a new vehicle.

There are also other prizes for owners who get to 15+ or 20+ regardless of whether they are first or not:

  • First to 20 Per Region – Ludicrous P100D Model S or Model X The first person to refer 20 friends starting from January 16 in each sales region— North America, Europe, and Asia-Pacific — will receive a P100D Model S or Model X. They will be invited to configure their award once all 20 friends have taken delivery of their new Tesla vehicles.
  • 20+ Qualifying Referrals Those who make 20 qualifying referrals will receive a weekend getaway at a destination charging resort as well as the ability to swap their car with the latest Tesla of their choice for a week.
  • 15+ Qualifying Referrals Those who make 15 qualifying referrals will receive exclusive priority access and benefits lasting until December 31, 2018, including:

    • VIP Concierge – 24/7 access via phone for assistance with all ownership matters
    • VIP access to Tesla events
    • 10 overnight test drive passes for friends and family
    • 10 passes for 4 to tour Tesla’s Fremont Factory

It’s an interesting change to Tesla’s now more than a year old referral program.

If you like our content and it helps you follow Tesla or in your potential ownership of the car, please consider using our referral code for $1,000 in credit at the purchase of a new Model S or X. We promise to use the prizes to improve our coverage of the company.