Tesla to offer test drives in the ‘Model S for kids’ in cross-promotion with Radio Flyer

tesla model s for kids

Earlier this year, Radio Flyer, the maker of the popular red toy wagon, announced a partnership with Tesla to make a toy Model S called ‘Model S for Kids’. The toy car has some interesting features like ‘swappable’ battery packs and a small frunk (front-trunk) just like the real Model S’.

Now Tesla announced it will offer test drives in the ‘Model S for kids’ at its retail locations in a cross-promotional effort with Radio Flyer.

In an email blast to invite customers to the test drives, Tesla writes:

“At the event, your little one will have the chance to experience the Tesla Model S by Radio Flyer in our mini-test drive track alongside future owners and likeminded enthusiasts. Following their drive, we welcome you to join us in the store for light bites and Tesla talk.”

It’s a great way to convert kids into Tesla fans and EV enthusiasts at a young age. The vehicle charges just like a regular EV so it makes for a good learning experience about EV infrastructure. Maybe kids playing with this toy car will never have to use a gas station.

The ‘Model S for Kids’ starts at $500, but the company also offers several options and can customize the vehicle in Radio Flyer’s online design studio, which is similar to Tesla’s own design studio for the Model S.

If you want to order one, you’ll have to wait almost as long as if you were ordering a real Model S. Radio Flyer says the vehicle is already sold out through July.

Here’s the email blast:

tesla radioflyer

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